IFA BERLIN 2025

作者: leather

代理商: TBC

#活动预告

项目品牌：待定

项目行业：家电及工业制造

项目日期： 2025-09-05 00:00 2025-09-09 23:00

项目地点：柏林

项目名称： IFA BERLIN 2025

IFA BERLIN 2025

2025年09月05日-2025年09月09日

柏林柏林国际展览中心（Messe Berlin）

项目信息 - 网站

项目分区

项目空间

组织架构与展区

• IFA 主展（品牌馆）——面向全球顶级品牌，展示消费电子、家电、智能家居、通信、健康科技等最新产品。

• IFA Global Markets——位于 26 号馆，9 月 7–9 日同步开放，专为 OEM/ODM 制造商、供应商及新锐品牌打造的 B2B 采购平台。

核心主题与看点

• 三大技术主线：人工智能、绿色可持续、软件与算力。

• 热点领域：智能家居、下一代显示（海信将发布全球首批 RGB-Mini LED 电视）、户外烹饪与园艺、数字美容、内容创作者生态等。

• 特色专区：

– IFA Creator Hub（创作者中心）——设舞台、直播站、播客工作室，服务 KOL 与内容生态。

– Beauty Hub（美容中心）——首次亮相 17 号馆，聚焦智能护肤与个护科技。

– IFA Outdoor Cooking & Gardening——位于夏季花园，展示户外烹饪、烧烤、园艺创新方案。

主要参展品牌（已公布）

• TCL：9 月 4 日全球媒体首映，展位 21A 馆，聚焦巨幕电视、智能生活解决方案。

• 海信：携 RGB-Mini LED 电视新品及重磅发布活动参展。

• 美的

• 安克

• Ulike

• 预计还有三星、索尼、LG、联想、华硕等历届头部品牌继续亮相。

观众与票务

• 普通观众：9 月 5 日 12:00–18:00，6–9 日 10:00–18:00；提前网上购票可省 22%，成人 €19.5 起，15 岁以下儿童免费。 • 专业/媒体观众：每日 08:00 起可从“Messe Süd”入口提前进入贸易贵宾厅，09:30 入馆。

同期活动

• 9 月 4 日：TCL 全球媒体发布会、多家品牌媒体日集中举行。

• “中德跨境电商峰会暨中国品牌之夜”等官方边会，助力中国企业拓展欧洲市场。

项目展商 - 中国展商

Anker Innovations

Anker Innovations' mission is to ignite possibilities through ultimate innovation. We believe the essence of creating products lies in transforming users' basic needs.
To fulfill this mission, our charging brand Anker pioneered PowerIQ™ technology for universal fast-charging compatibility, introduced gallium nitride (GaN) to consumer electronics, and ushered in the era of fast charging. We also established the Balcony Solar Storage Business, enabling households and businesses to utilize renewable energy more efficiently. Our smart home brand eufy introduced HomeBase Local Base Station Storage and SolarPlus™ technology for forever solar-powered operation, significantly enhancing the safety and reliability of home security. Meanwhile, our audio and video brand soundcore developed the ACAA™ Astria Coaxial Acoustic Architecture, delivering symphony-level sound quality in true wireless earbuds.
Since our founding in 2011, we have consistently created technology products loved by consumers worldwide. We take pride in looking beyond the surface, seeking the essence, and using ultimate innovation to bring the next generation of visionary products to the world.

Anker Innovations 的使命是通过极致创新点燃无限可能。我们坚信，创造产品的本质在于将用户最基本的需求转化为现实。

为实现这一使命，我们的充电品牌 Anker 率先推出 PowerIQ™ 技术，实现全设备通用快充兼容；率先将氮化镓（GaN）引入消费电子，开启快充时代。我们还创立了阳台光伏储能业务，让家庭与企业更高效地利用可再生能源。我们的智能家居品牌 eufy 推出 HomeBase 本地基站存储和 SolarPlus™ 技术，实现“永续太阳能”供电，大幅提升家庭安防的安全性与可靠性。同时，我们的影音品牌 soundcore 研发出 ACAA™ 同轴声学架构，在真无线耳机中呈现交响乐级别的音质。

自 2011 年成立以来，我们始终打造深受全球消费者喜爱的科技产品。我们自豪于不止步于表象，深入探寻本质，以极致创新将下一代愿景级产品带给世界。

Dreame

Founded in 2017, Dreame Technology is a global leader in high-end consumer electronics and intelligent manufacturing. The company specializes in high-speed digital motors, advanced algorithms, and motion control technologies that power its innovative products.

Committed to leveraging cutting-edge technology to enhance daily life, Dreame offers a range of smart home cleaning products, including robotic vacuums, robotic lawnmowers, wet and dry vacuums, cordless stick vacuums, and high-speed hair dryers. These products help millions of users save time and improve their quality of life.

Innovation lies at the heart of Dreame. Since 2015, its founding team has pioneered high-speed digital motors and intelligent algorithms, providing a unique technological edge. Dreame holds over 6,300 patents worldwide, underscoring its commitment to technology leadership.

By collaborating with top design institutes, Dreame combines advanced technology with user-friendly design to create products that seamlessly integrate into everyday life. Trusted by more than 30 million households across over 100 countries, Dreame operates over 6,000 physical stores and serves over 11 million customers worldwide.

追觅科技成立于 2017 年，是全球领先的高端消费电子与智能制造企业。公司专注于高速数字马达、先进算法和运动控制技术，为创新产品提供核心技术动力。

追觅致力于运用尖端科技提升日常生活，推出了扫地机器人、割草机器人、洗地机、无线吸尘器、高速吹风机等一系列智能家居清洁产品，帮助全球数百万用户节省时间、提升生活品质。

创新是追觅的核心基因。自 2015 年起，创始团队便率先突破高速数字马达与智能算法技术，形成独家技术优势。追觅在全球拥有 6,300 余项专利，彰显其技术领导地位。

通过与顶级设计机构合作，追觅将前沿科技与易用设计相结合，打造真正融入日常生活的产品。追觅已赢得全球 100 多个国家、超过 3,000 万个家庭的信赖，在全球运营 6,000 多家实体门店，服务客户超过 1,100 万人。

Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- 2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

海信创立于1969年，是享誉全球的家电及消费电子领军企业，业务遍及160多个国家和地区，专注于提供高品质的多媒体产品、家用电器和智能IT解决方案。据Omdia数据，海信电视总出货量位列全球第二（2022–2024年），并在100英寸及以上超大尺寸电视领域位居全球第一（2023–2024年）。作为2025年FIFA俱乐部世界杯™首位官方合作伙伴，海信致力于通过全球体育合作，与世界各地的消费者紧密相连。

Midea Group

Midea Group is a global technology leader specializing in five key business areas: Smart Home, HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical, and Digital Innovation. As one of over 10 brands within Midea Group's smart home appliance business, Midea has established itself as a prominent force in the industry. Founded in 1968, Midea Group is ranked #277 on the 2024 Fortune Global 500 with 190,000+ employees worldwide.

Midea Group established 33 R&D centers and 43 major production sites globally, serving over 500 million users across more than 200 countries. From 2021 to 2023, Midea's total R&D investment exceeded $5.4 billion, underscoring the company's commitment to continuous innovation and excellence in home appliance technology. Guided by its vision of "Bringing Great Innovations to Life,"Midea Group continues to strengthen its leadership in the fields of Smart Home and Smart Manufacturing, maintaining its unwavering commitment to quality and technological advancement.

美的集团是一家全球科技领军企业，专注于五大核心业务领域：智能家居、暖通空调与楼宇科技、机器人与自动化、机电产品，以及数字化创新。作为美的集团旗下智能家居板块十余个品牌之一，美的品牌已成为行业的重要力量。美的集团成立于1968年，位列2024年《财富》世界500强第277位，在全球拥有超过19万名员工。

美的集团在全球设立了33个研发中心、43个主要生产基地，服务遍及200多个国家和地区的5亿多用户。2021年至2023年，美的累计研发投入超过54亿美元，体现出其对家电技术持续创新与卓越品质的不懈追求。秉持“把伟大创新带入生活”的愿景，美的集团持续巩固在智能家居与智能制造领域的领导地位，坚定不移地推动质量提升与科技进步。

TCL Overseas Marketing Ltd.

TCL is a leading global tech brand in display panels, TVs, home comfort and mobile devices. Founded in 1981, TCL operates its manufacturing and R&D centers worldwide and has products and services in 160+ countries. At TCL, we are dedicated to improving people's lives and experiences with our innovative technology. Our products and services aim to solve problems, bring joy to families and friends, and create a safer and healthier world. We aspire to inspire and empower people to pursue greatness in their lives.

TCL 是全球领先的科技品牌，专注于显示面板、电视、舒适家居和移动设备领域。公司创立于 1981 年，在全球设有制造与研发中心，产品和服务覆盖 160 多个国家和地区。我们致力于以创新科技提升人们的生活与体验，用产品和服务解决实际问题，为家人与朋友带来欢乐，共同创造一个更安全、更健康的世界；并激励与赋能每个人，追求卓越、成就非凡。

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图片来自网络及品牌公开信息，出处见网络

更多信息：https://www.ifa-berlin.com/

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