IPSA茵芙莎「水光流金之境」限时展

2026年08月29日-2026年08月30日

上海 淮海中路398-1号

项目现场

IPSA「水光流金之境」限时体验展是品牌 40 周年里程碑项目，8 月 28 日举办闭门新品晚宴，8 月 29‑30 日对公众开放，落地上海淮海中路核心商圈，发布搭载动态水科技的第五代流金水。

项目空间以淡紫水光柔光奠定整体视觉基调，搭建递进式叙事动线，40 周年时光长廊、流金迭代长廊、水光漫道、巨型胶囊水光定格装置与产品陈列区依次铺展，利用纱幔、水雾、动态投影把肌底水循环的抽象科研原理转化为可沉浸式感受的光影场景，兼顾科技叙事与社交打卡属性。发布会晚宴代言人周深到场完成新品揭幕，分享护肤心得；公众场设置一对一肌肤诊断、湿敷新品试用、集章互动、DIY 水晶球定制等多元体验，访客可兑换各类限定礼遇。项目依托淮海路流量优势，借由明星势能、KOL 探店、普通访客 UGC 打卡，打通线下感官体验、全网话题传播与全渠道销售转化，将硬核护肤科技柔化为美学叙事，构建新品上市阶段完整的品牌营销链路。

As a milestone 40th‑anniversary project of IPSA, the immersive “Water‑Glow Golden Realm” exhibition hosts an invite‑only new‑product dinner on August 28 and opens to public from August 29‑30 at Huaihai Middle Road, Shanghai, launching the 5th‑generation Aqua Spring Water with dynamic‑water technology.

Adopting lavender water‑glow soft lighting, the venue builds a progressive visiting route including 40‑anniversary timeline gallery, product‑iteration hall, misty light corridor, giant capsule‑shaped photo installation and full‑range product zone. With gauze curtains, water‑mist effect and dynamic projection, it visualizes abstract skin‑hydration science into perceptible immersive scenes balancing technical narration and social‑check‑in value. Brand ambassador Zhou Shen attends the dinner for new‑product unveiling and skincare sharing. The public session provides one‑on‑one skin diagnosis, product wet‑compress trial, stamp‑collecting game and DIY crystal‑ball customization with limited gifts for visitors. Leveraging high‑traffic Huaihai Road location, celebrity influence, KOL visits and visitor‑generated UGC, the campaign connects offline sensory experience, cross‑platform topic communication and omni‑channel sales conversion. It translates hard‑core skincare science into aesthetic storytelling and forms a complete marketing chain for new‑product launch.

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