“捷豹英仕挑战赛”全国巡回试驾

项目品牌: JAGUAR 捷豹

项目行业: 汽车及制造

项目日期: 2017-03-05 10:00 2017-03-05 22:00

项目地点: 线上

项目名称: “捷豹英仕挑战赛”全国巡回试驾


2017捷豹英仕挑战赛完美收官

2016年08月04日-2017年03月05日

全国


“捷豹英仕挑战赛”全国巡回试驾于近日完美收官!从2016年8月4日至2017年3月5日,历时8个月,覆盖全国110余城市,展示了捷豹全系车型,参与嘉宾超过16000人。本次活动为热爱汽车的粉丝们呈现了捷豹的英伦风范、传奇历史、格调车型及其卓越性能。

Jaguar The Art of Performance Tour, a series of nationwide test drive events was hosted from 4th August 2016 to 5th March 2017. The events showcase Jaguar’s renowned British flair, legendary history, sophisticated fleet models and remarkable performance. They have lasted for 8 months, covered more than 110 cities and displayed the full range of Jaguar's latest models to more than 16,000 participants.

在活动现场,嘉宾们可随心驾驭任何一款捷豹车型,充分感知捷豹品牌独具的性能美学理念。

The Art of Performance Tour offers guests a unique and fun opportunity to challenge themselves and each other, while experiencing the dynamic capabilities of Jaguar’s newest vehicles.


由Auditoire倾力打造的互动游戏体验式活动,为参与者带来全新感受。现场设置了互动问答、反应挑战、你的#DriveWithStyle、捷豹大片定制等各项精彩活动。每一位挑战者更有机会赢取限额专属捷豹英仕格调之旅,零距离感受英伦魅力!

Auditoire created original content for the participants, including a Q&A, reaction challenges, the #DriveWithStyle interactivity, and an original Jaguar movie. Finally, every challenger won the chance to go on a once in a lifetime travel experience.




The Jaguar global initiative “Smart Cones” was the absolute highlight of the event. It used wireless technology to randomly illuminate pairs of cones within a vast cone array to set out a different route each time, notifying drivers of their next target with only a moment's notice.

“智能路锥” 是捷豹打造的全球独一无二的障碍赛道挑战体验,场地上设置的路锥会通过无线技术随机点亮,挑战者无法知道下一步行车路线,只能快速捕捉瞬间亮起的提示以临时应变,才有机会穿越下一个路锥。


This is not just a test drive; this is the Art of Performance Tour.

这不仅仅是一场试驾,更是一场捷豹性能美学之旅。

-end-

图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/gKgeDMdAw87o2s7e40LJKw

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