JIU JIU BIRDS「候鸟邮差自然乐园」

候鸟邮差自然乐园

2026年09月11日-2026年09月18日

上海 陆悦天地

项目预告

项目现场

JIU JIU BIRDS「候鸟邮差自然乐园」是联合国家动物博物馆打造的全国性自然科普巡展项目，突破传统科普展览的枯燥宣讲模式，将生态保护理念、自然美育与商业沉浸式场景结合，是文旅科普年轻化、场景化升级的代表性企划，具备生态科普传播与亲子商业赋能的双重价值。

项目以候鸟迁徙故事为核心叙事主线，空间造型与场景制作贴合自然治愈的生态主题，打造多元沉浸式体验展区，落地鸟语电话亭、鸟翼科普墙、候鸟标本仓、无动力飞鸟装置等丰富打卡点位，兼顾科普专业性与场景观赏性。IP创新塑造五款拟人化候鸟形象，弱化科普的严肃感，强化童趣治愈属性。

活动期开设鸟类填色艺术工坊、候鸟邮差集章打卡等互动玩法，让访客沉浸式聆听鸟鸣、认知候鸟物种，在趣味体验中吸收生态知识。现场配套主题快闪店，推出两百余款专属文创产品，打通科普体验与轻消费场景。项目精准覆盖亲子家庭与自然爱好者群体，将候鸟迁徙守护的生态理念融入全场景体验，依托高颜值自然系装置与趣味互动形式适配社交传播，激发用户自发打卡分享，实现生态美育普及、亲子客群沉淀、IP影响力扩散与商业场景赋能的完整营销传播闭环。

Jointly launched with the National Animal Museum, the national touring exhibition “JIU JIU BIRDS Migrant Bird Postman Nature Paradise” serves as an innovative and youthful popular science project. Breaking the rigid form of traditional ecological exhibitions, it integrates ecological popularization, artistic aesthetic education and commercial scenarios, delivering both public welfare educational value and commercial empowerment.

Centered on the narrative of migratory bird migration, the elaborately built space features diverse immersive installations including bird-call phone booths, bird-wing science walls, migratory bird specimen warehouses and gravity-free flying bird devices, balancing professional science content and visual appreciation. The IP creates five anthropomorphic migratory bird images to present ecological knowledge in a lively and approachable way. During the exhibition, interactive activities such as stamp collection and bird coloring workshops allow visitors to listen to bird songs and learn about migratory bird species through immersive experiences.

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