JSC26 大秀「新贵游园录」

2026年04月25日

杭州 琥珀庄园

项目现场

2026年春夏，品牌以「沉浸式庄园游园秀」为载体，于法式庄园实景中发布26SS春夏新品，标志着其将意式运动美学与法式生活格调进行跨文化融合的战略进阶。选址于绿意盎然的庄园主草坪，项目以白色藤编座椅、复古花艺拱门与落日柔光构建主秀场，将传统T台转化为自然场域中的松弛仪式，重新定义运动时尚的发布语境。

空间设计层面，花园回廊以镜面光影、法式雕花与鲜花装置打造「新贵感」出片圣地；复古露台休息区以香槟色软装与藤编家具营造兼具社交与休憩功能的松弛场景；美学对话区则由品牌主理人深度解读「意式美学×运动美学」的融合逻辑，探讨新贵与老钱的审美分野，赋予秀场以文化思辨深度。制作层面，导演魏晓（WI-MODE）与造型指导Austin Feng领衔的专业秀场团队，以QiuQiu（S.oncerto Studio）定制的轻柔爵士与春日律动构建听觉场域，配合杨超越身着新品网球裙领衔的明星阵容与运动时尚博主矩阵，将核心单品植入高传播性的明星同款叙事。

此次大秀不仅是26SS季度产品的首发平台，更是品牌对「庄园即秀场」理念的空间化实践——通过将专业走秀升维为可打卡、可社交、可对话的沉浸式游园体验，为运动时尚品牌如何以场景策展激活高端生活方式认同、打通从审美教育到消费转化的链路，提供了极具格调的行业范本。

In Spring/Summer 2026, the brand unveiled its 26SS collection through an immersive château garden show, marking a strategic elevation in cross-cultural fusion between Italian sport aesthetics and French lifestyle elegance. Set against a lush manor lawn, the main runway—constructed with white wicker seating, vintage floral arches, and golden-hour lighting—transformed the traditional catwalk into a relaxed ritual within nature, redefining the presentation context of sport-fashion.

Spatially, the garden corridor served as a "new luxury" photo destination through mirrored light effects, French carvings, and floral installations; the retro terrace lounge offered champagne-toned soft furnishings and wicker furniture for social relaxation; while the aesthetics dialogue zone featured the brand director decoding the fusion logic of "Italian aesthetics × sport aesthetics" and exploring the aesthetic divergence between new and old money, endowing the show with cultural intellectual depth. Execution-wise, director Wei Xiao (WI-MODE) and stylist Austin Feng led a professional production team, with custom runway music by QiuQiu (S.oncerto Studio) blending soft jazz and spring rhythms to construct an auditory field, alongside celebrity Yang Chaoyue in the new tennis skirt and a sport-fashion influencer matrix to embed core pieces into high-shareability star-style narratives.

Beyond a seasonal launch platform, this show represents the brand's spatial practice of "the château as runway"—elevating professional fashion presentations into immersive garden experiences that are check-in worthy, socially engaging, and intellectually dialogic, offering a sophisticated industry paradigm for how sport-luxury brands can activate high-end lifestyle identification through scenographic curation while bridging aesthetic education and consumption conversion.

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