Reverso Stories 《Reverso故事》快闪活动 Miami Design District

THE REVERSO STORIES POP-UP

2026年05月21日-2026年05月31日

MIAMI DESIGN DISTRICT

积家「THE REVERSO STORIES」限时体验空间于5月21日至31日登陆迈阿密设计区，以多感官叙事开启 Reverso 翻转系列逾九十年的文化宇宙。从空间叙事与造型语言审视，项目以四大章节为展陈动线，将制表展览、艺术合作与美食体验编织为一场沉浸式时空旅程：制表展区回溯1931年诞生的 Art Deco 几何美学与翻转表壳的传奇起源；韩国艺术家Yiyun Kang的大型3D影像装置「黄金比例」以自然对称性与装饰艺术几何展开平行对话，将时间计量升维为空间雕塑；Webcomic设计师Olivecoat以现代网络漫画语言重述档案中的经典时刻，完成从精密机械时计到当代视觉文化的转译；1931 Café则由甜品主厨Nina Métayer以Reverso设计密码为灵感，将永恒优雅融入现代风味，以味觉收束整场时空之旅。

作为1833年创立于瑞士汝山谷的高级制表品牌，积家此次选址迈阿密设计区——全球当代艺术与奢侈品消费的地标磁场——不仅是对Reverso从马球运动护具演变为文化符号的历程致敬，更标志着传统钟表品牌从单一产品陈列向跨媒介艺术体验与生活方式渗透的战略进阶，以「时间的现代性」重构奢华体验的边界。

The Jaeger-LeCoultre "THE REVERSO STORIES" pop-up lands in the Miami Design District from May 21 to 31, unveiling a multi-sensory narrative journey into the cultural universe of the Reverso collection spanning over nine decades. Examining spatial narrative and material language, the activation weaves horological exhibition, artistic collaboration, and gastronomic experience into an immersive spatiotemporal journey through four chapters. The watchmaking exhibition traces the Art Deco geometric aesthetics and legendary reversible case origins born in 1931. Korean artist Yiyun Kang's large-scale 3-D video installation "Golden Ratio" elevates time measurement into spatial sculpture through a dialogue between natural symmetry and Art Deco geometry. Webcomic designer Olivecoat reinterprets archival iconic moments through contemporary visual language, translating mechanical horology into modern cultural narrative. The 1931 Café, conceived by pastry chef Nina Métayer inspired by Reverso design codes, blends timeless elegance with modern flavors to conclude the journey through taste.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识