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[ 游龙肆起 ]

龙年新春将至，“群龙”纷纷飞出占领了上海街道。

在南京西路潮流地标上海商场尊尼获加黑牌携手中国艺术家陈粉丸开启「游龙肆起」，

以纸雕艺术打造14米巨大粉色游龙。

Celebrate the approaching Chinese New Year of the Dragon in Shanghai at the Shanghai Center,

where you’ll find a collaboration between Johnnie Walker and artist Chen Fenwan.

Inspired by paper art, they created a 14-meter sculpture of a pink dragon.

现场不仅有好看出片的打卡点

还有缤纷好礼等待你一一解锁

There are plenty of spots to admire the sculpture, and there’s also an opportunity to collect a gift!

靠近游龙能清晰的看到它身上的细节，

有好似“充满求知欲望的眼睛”以及“坚定温柔的手”，

这些符号象征着勇气与探索的力量，

龙头的铜币与爱心元素也代表着对新年美好希冀与祝愿。

当夜幕降临，

粉红的光晕将氛围感拉满站立在酒瓶、靴子、礼帽元素构成的锦簇繁花灯牌前，

定格绚烂瞬间，有灵动神龙在你身后。

If you get up close and personal with the pink dragon, you’ll notice the in the details that the eyes that are full of curiosity and its claws are firm yet possess a softness - these symbols symbolize the power of courage and exploration. The copper coins and love elements on the dragon head also represent hope and good wishes for the New Year. As night falls, a pink halo of light creates a captivating atmosphere with a dazzling array of lanterns formed by wine bottles, boots, and top hats.

来到龙身处，

有行走的绅士与巨大的尊尼获加黑牌经典酒瓶装置，

在那里你可以和尊尼获加的标志性人物合影。

Moving down the body of the dragon,

you’ll find the iconic Johnnie Walker figure alongside a giant Black Label bottle installation.

This is a great spot to snap a photo and share it on your social media!

最后，在打卡处与游龙合影，

或是来到尊尼获加标志性的行走的绅士这里

摆出同款昂首阔步的造型，

分享打卡照片至指定社交平台，

你将获得龙年艺术家限定款福袋，

为你的新年好运叠加buff，

新年仪式感提前拉满！

If you do share your photos with the pink dragon on the designated social media platforms, you’ll receive an exclusive Dragon Year artist-designed lucky bag,

该活动每天在上海商城开放

直至1月31日，开放时间为12:00 - 21:00

艺术装置将一直开放至3月第一周

Auditoire很高兴与尊尼获加合作

将这条游龙变成现实，热烈欢迎大家速速前来打卡！

The event is ongoing daily at the Shanghai Center until the 31st of January from 12:00 – 21:00 and if you don't make it before then,

you can still visit the sculpture until the first week of March.

Auditoire was pleased to work together with Johnnie Walker to turn this dragon into reality, and we would definitely recommend seeing it for yourself!

sending you good wishes and luck for the fast-approaching New Year.

-end-

图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/WZSi1iTPX0qXJzkOSxIwaw

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