巴黎卡诗全新粉钻发膜城市巡游快闪

作者: Winniekong

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌： KERASTASE 卡诗

项目行业：快速消费品

项目日期： 2026-07-31 10:00 2026-08-04 22:00

项目地点：上海创邑space

项目名称：巴黎卡诗全新粉钻发膜城市巡游快闪

卡诗粉钻巡游

2026年07月31日-2026年08月04日

上海创邑space

项目现场

巴黎卡诗全新粉钻发膜城市巡游快闪，是品牌依托城市户外场景打造的轻量化巡展营销项目，延续「高光女孩俱乐部」浪漫叙事体系，为新品落地构建城市级沉浸式传播场景，具备年轻化、场景化营销的创新示范意义。

项目打破传统固定展馆模式，以标志性小粉车为移动核心载体，巡回落地西岸梦中心、愚园路创邑 SPACE 等潮流城市地标。空间造型与视觉制作紧扣产品内核，以柔雾裸粉为主色调，搭配巨型野玫瑰纸艺装置呼应产品核心精粹概念，巨型粉钻发膜模型打造强记忆点视觉焦点，通透开放式车体设计适配城市街区氛围，兼具观赏性与场景融合度。

现场设置产品体验区与礼品自助机，提供新品护发体验及限定礼遇。活动期作为新品营销核心周期，依托流动式城市曝光与高颜值户外装置，充分激发用户打卡意愿，持续产出社交UGC内容。通过移动场景渗透城市潮流圈层，高效完成新品线下种草，持续深化品牌夏日高光护发的产品认知与用户心智。

Kerastase’s urban touring pop-up for the new pink diamond hair mask continues the brand’s “Glow Girl Club” romantic narrative with innovative mobile scene marketing.

Taking the iconic pink mobile vehicle as the core carrier, the pop-up lands at multiple urban fashion landmarks, adopting a soft nude pink tone and oversized wild rose paper art installations to interpret the product’s core rose essence concept. The giant pink diamond hair mask model serves as a highly recognizable visual highlight, while the open and transparent vehicle design perfectly fits the urban street atmosphere. Equipped with product experience areas and gift vending machines, the site provides professional hair care trials and limited welfare rewards.

During the event, the mobile touring form realizes multi-scene urban exposure. The photogenic outdoor installations effectively stimulate UGC dissemination across social platforms. Combining mobile pop-up scenarios with urban public space, the campaign achieves efficient offline new product seeding, strengthens the brand’s summer high-gloss hair care positioning, and accurately shapes professional and youthful brand cognition among young consumers.

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