中国制造路虎揽胜极光艺术车巡展

2015年04月24日-2015年09月18日

北京、上海、深圳、成都、杭州、西安、天津、长沙

项目传播

在长达六个多月在中国的巡演后，路虎揽胜极光的“艺术呈现之旅”终于落下了帷幕。

After more than six months of touring around China, the Land Rover Range Rover Evoque ‘Artistic Display Tour’ finally reached its end.

奇瑞捷豹路虎在2015年2月全新发布了L538车型，它是路虎在中国生产的首款车型，这标志着路虎在中国的市场上开启了一段新的品牌发展历程。

为了通过线上渠道打造品牌意识、促进销售并最大化媒体曝光度，我们设计了一种极具冲击力且方便输送的结构，既适合高峰路段，还能加强互动和快感。

The launch of the all-new L538 in February 2015 celebrated the first locally produced car by Chery Jaguar Land Rover (CJLR), marking a new milestone of Land Rover’s brand development in the Chinese market.

In order to create awareness, drive sales, and maximize media exposure through online channels, we designed a striking and transportable structure that was suitable for high traffic areas which in turn would enhanced interactive and engaging experiences.

原计划本来是于4月10日从广州出发，并于6月28日在杭州结束巡演。然而因为反响实在太好，超出了期望值，我们的客户要求扩展巡演长度——为巡演增加三个新的城市，并重访三个先前已举办的城市。

Originally, the tour was supposed to begin in Guangzhou on April 10 and finish in Hangzhou on June 28. However, the results were so outstanding that our client requested an extension of the tour; adding three new city stops, while re visiting three previous locations.

本次巡演在广州启动，一路开往北京、上海、深圳、成都、杭州、西安、天津和长沙，然后又一路回到北京、上海和杭州。

The tour kicked off in Guangzhou, making its way to Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Xi’an, Tianjin, Changsha, and back to Beijing, Shanghai, and Hangzhou.

我们留给观众的不仅仅有微笑和巨大的满足感，还有一幕幕巡演的精彩瞬间和亮点。

With a smile and great satisfaction, we leave you with a collection of the tours highlights and best moments.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/kJKc2aHHV00KA7DSgpeoHA