#像极光一样#

路虎揽胜极光主题系列活动

2017年09月-2017年12月

上海  北京  厦门

项目传播

项目信息

历时4个月，跨越3个城市，时尚SUV路虎揽胜极光Evoque携8个品牌活动点亮城市潮流地标，演绎极光所倡导的全新生活方式，为都市时尚青年带来别具一格的倾城时光。

Over the past 4 months, the Range Rover Evoque lit up urban areas in 3 cities across China with trendy customer engagements, that aligned with the lifestyle of the young, fashionable crowd.

以极光之名

The style of Evoque

EVOQUE X Lujiazui Coffee Weekend

Evoque携手耐克、梦龙、巴黎水、LINX酒吧、和裸心社多品牌联动。以极光之名定义城市轻生活，让你在都市街头邂逅不一样的极光。

In cooperation with brands such as Nike, Magnum, Perrier, LINX, and naked HUB, we created pop-up activities that defined urban lifestyle in the style of Evoque and offered personal and many-times unexpected encounters with the stylish city SUV.

极光艺术展

Evoque Art Gallery

@Beijing 798

Evoque与三位新锐潮流艺术家跨界合作，用现代艺术诠释时尚潮流态度。通过他们不同的表达方式，Evoque变成一件件现代艺术品在北京798艺术区展示。

Working with three cutting-edge artists that interpreted the Evoque, we developed an even more fashionable and arty attitude. The Evoque art cars were exhibited in a gallery setting in the Beijing 798 Art Zone alongside other art pieces.

依次为 涂鸦艺术家陈轩荣/摄影艺术家周诗元/

时尚设计师陆坤及著名模特佟晨洁 作品

By Graffiti Artist Xuanrong Chen/Photographer Shiyuan Zhou /

Fashion Designer Kun Lu and Model Chenjie Tong

极光电影嘉年华

Drive-in Cinema

@ Xiamen

#像极光一样#主题系列活动最后一站来到美丽的厦门，邀请多位Evoque车主参与嘉年华活动。夜幕为屏，海滩为席，70辆路虎揽胜极光齐聚在开阔的汽车电影院中，为来宾打造星空下的巨幕观影体验，也为此次活动画上完美句点。

The last stop of the “BE EVOQUE” activities was set in beautiful Xiamen. 70 Evoque owners were invited to experience a movie screening in the comfort of their own car. Creating an Evoque drive-in cinema, we brought the series of activations to a perfect end.

在追逐潮流的道路上，路虎揽胜极光从未止步。SMS有幸参与其中，与Evoque一同呈现潮酷生活方式，邀您#像极光一样#，耀目前行。

SMS is excited to have pursued fashion and style alongside the Evoque in this series of events and invites you too to just “BE EVOQUE”.

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图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/UecIrpoXpV7p9LGZzgD5dQ