在中国进博会体验乐高®和陶氏

2020年11月5日-2020年11月10日

上海 国家会展中心

项目传播

项目总结

顺利落幕！中国国际进口博览会（CIIE）是中国每年11月举办的最大的进口展会。连续第三年，我们帮助乐高集团和陶氏公司创造CIIE体验，在六天内吸引了大批游客。
That’s a wrap! The China International Import Expo (CIIE) is China's largest import exhibition held every November. For the third consecutive year, we’ve helped The LEGO Group and DOW create their CIIE experiences, attracting a large crowds of visitors across six days.

乐高集团乐造新世界体验
The LEGO Group’s Rebuild the World Experience
乐高集团展台旨在向中国消费者展示乐高®玩乐体验的创造力、无穷的想象力和玩乐的力量。今年的主题是“乐造新世界”，通过孩子的视角看世界。为了展示这一点，展台体验以“乐造星球“为中心，参观者有机会制作并上传他们的作品到数字屏幕上，与CIIE的每个人分享
The LEGO Group booth was designed to demonstrate LEGO® play experience’s creativity, endless imagination and the power of play for Chinese consumers. This year’s theme was Rebuild the World, seeing the world through children’s eyes. To showcase this, we placed the LEGO 3D model at the center of the experience where visitors had the opportunity to build and upload their creations to the digital screen, sharing it with everyone at CIIE.

乐高集团展台的其他主要亮点包括：
Other key highlights of the LEGO Group booth include:

乐高之书，介绍了乐高集团进入中国的历史和旅程
LEGO Book where we introduced the LEGO Group’s history and journey into China

乐高玩具，展示了乐高品牌最新产品，包括悟空小侠、中国节日、Mindstorms、幻影忍者、城市、机械组、好朋友和得宝®系列等。

LEGO Toy, showcasing latest LEGO products including LEGO Monkie Kid, Chinese Festivals, Mindstorms, Ninjago, City, Technic, Friends and Duplo, etc.

乐高教育，庆祝乐高教育成立40周年，并介绍乐高教育K-12解决方案，最新的SPIKE™ Prime产品和FIRST®乐高®联赛。

LEGO Education, celebrating LEGO® Education 40th Anniversary and introducing LEGO® Education K-12 solutions, the latest SPIKE™ Prime products as well as the FIRST® LEGO® League Challenge.

可持续发展区，乐高集团发布了其全球2022年可持续发展计划，其重点是促进儿童的发展和福祉，减少环境污染，为员工创造一个安全和有保障的工作场所。今年，乐高基金会、乐高集团携手本地合作伙伴，在中国开启针对视障儿童的乐高®盲文积木颗粒项目。

Sustainability. The LEGO Group has announced its 2022 sustainability plan globally, which focuses on promoting children’s development and wellbeing, reducing environmental footprint and creating a safe and supporting workplace for employees. This year, for the very first time, LEGO Foundation and the LEGO Group partner with local partner to test the  the LEGO® Braille Bricks for blind and visually impaired children in China.

和陶氏共同探索
Seek Together with DOW

今年，我们的陶氏展台规模扩大了一倍，占地面积超过400平方米，展示了100多种产品。我们设计并创造了这一体验，以突出陶氏在新型基础建设、医疗健康、交通运输、以及环保消费品的四个方面的发展，对于每一个方面我们都设计了不同的区域和活动以展示其最新产品。

This year, our DOW booth doubled in size, covering over 400 sqm and displaying more than 100 products. We designed and created the experience to highlight four key DOW developments in mobility science, new infrastructure, health and medical as well as sustainable consumption, each designed with distinct zones and engagements to showcase its latest offerings.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为： https://mp.weixin.qq.com/s/a9slWUALZe31sXFQb6AZOA

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