乐高×天猫的太空探险之旅 2019

项目品牌: LEGO 乐高

项目行业: 娱乐及文化

项目日期: 2019-07-15 09:00 2019-07-15 17:00

项目地点: 上海 800秀

项目名称: 乐高×天猫的太空探险之旅 2019

乐高×天猫的太空探险之旅

2019年07月15日

上海 800秀

项目预热

项目传播

项目现场

为了庆贺人类登陆月球50周年,乐高和天猫合作为宾客们打造了一场特别的外太空之旅。这次太空探险于7月15日在800秀举行。

To celebrate 50 years since man landed on the moon, LEGO partnered with Tmall to create a special outer space journey for guests. The space expedition took place on July 15th at 800 Show.

我们特别将空场地改造成了一个国际空间站,邀请了100多位媒体和VIP朋友们,打造了一场媒体体验日。让媒体朋友们有机会体验人类对外太空的“超级探索力”。

We created a media experience day for over 100 media partners and VIP guests where we transformed an empty venue into the international space station. Media partners had the opportunity to experience the power of human exploration in the outer space.

为了纪念和庆祝人类登上月球这一伟大时刻,我们为宾客们提供了一个机会,用乐高积木在现场建造了一个标志性的大脚印。这个巨大的脚印是由7.2万块乐高积木砌成的。活动结束后,它将在杭州的乐高夏季活动中发挥重要作用。

To commemorate and celebrate the moment of man landing on the moon, we created an opportunity for guests to build the iconic footprint at the venue using LEGO bricks. The giant footprint was made from 72,000 LEGO bricks and will be featured in in Hangzhou for Lego's summer campaign after the event.

宾客们还听了跨界嘉宾们有关他们自己在他们所做的不可思议的工作中的探险的故事,嘉宾有著名的天文爱好者和摄影师戴建峰、知名科普作家瘦驼和乐高官方认证拼砌大师安迪。

Guests heard from special guests including Jeff Dai, renowned astrophotographer, Limbo Man (瘦驼) well-known science writer , and Andy Hong LEGO certified master on their very own stories of exploration in the incredible work they do.

在整个旅程中,宾客们互动搭建了乐高的经典太空套装,与“宇航员”合影。这些有趣的活动为他们创造了很多可以与他们的好友们分享空间灵感的时刻。

Throughout the journey, guests interacted with LEGO’s classic space sets and took photos with the astronaut, creating space-inspired moments for them to share with their followers.

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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为: https://mp.weixin.qq.com/s/ymIUQ2lWNYu7o41aWTEE5Q

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