林肯全系豪华SUV探秘北纬30° 寻·造藏地初心

项目品牌: 林肯

项目行业: 汽车及制造

项目日期: 2017-08-20 17:00 2017-08-24 22:00

项目地点: 西藏

项目名称: 林肯全系豪华SUV探秘北纬30° 寻·造藏地初心


Explore the Extraordinary of Tibet

林肯全系豪华SUV探秘北纬30° 寻·造藏地初心

2017年08月20日2017年08月24日

西藏 拉萨、羊卓雍措和林芝

项目预热 - 微博


项目现场


林肯全系豪华SUV探秘北纬30° 寻·造藏地初心煥新体验

Wave 2 - Redefine your experience of Tibet on N30°

这是此次林肯试驾活动的第二组行程。林肯全系豪华SUV三款车型 (MKC, MKX, Navigator)带领受邀媒体共同寻找初心之旅,此次探秘的是以其雄伟壮观、神奇瑰丽的自然风光闻名的西藏。

After exploring the scenic beauties of the ‘River South’, the three SUVs —MKC, MKX, Navigator – got back on the road to travel to the “Place of Gods”. By discovering the most spiritual sites of Tibet, this journey created a unique experience to redefine the extraordinary “YOU”.

8月20日至24日,AUDITOIRE团队陪同林肯和受邀媒体共同探索地域辽阔,地貌壮观、资源丰富的拉萨、羊卓雍措和林芝。

From 20th to 24th August, AUDITOIRE China accompanied Lincoln and its Media guests traveling through thoughtfully designed routes to Lhasa, Yamdrok Lake and Nyingchi (Linzhi).


体验者们在以风光秀丽、历史悠久、风俗民情独特而闻名于世的拉萨启程。8月20日当晚,“林肯SUV探秘北纬30°”为体验者举办了隆重的欢迎晚宴,晚宴上所布置的3D地球及装饰全部迎合此次“探秘北纬30°之旅”的主题。

The adventure started in the ‘Holy Land', Lhasa. An elegant branded dinner welcomed the guests who felt immersed in an exclusive setting reproducing the travel on earth through the 30th Parallel North.


8月21日,试驾行程正式开始,14辆林肯SUV试驾车队震撼上路!

The next day, 14 SUVs conquering the roads!


第一站是西藏三大圣湖之一的羊卓雍措。简称“羊湖”,藏语意为“碧玉湖”。羊湖是喜马拉雅山北麓最大的内陆湖泊,湖光山色之美,冠绝藏南。

Heading towards the northern slope of Himalayas, driving amid mountain valleys until reaching one of the three holy lakes in Tibet, Yamdrok Lake ("the jade lake on the upper meadow" in the Tibetan language).


在这段拉萨至羊卓雍措的行程,山路占大部分路段,崎岖多弯,高低落差大,体验者可以充分体验到车辆动力及驾控性能的强大。

A worthy break at this natural reservoir to admire the beautiful water color reflection on the lake and the peaceful natural landscape.

下一站,山南,西藏古文明的发祥地之一。行程全程为省道,沿雅鲁藏布江干流,沿途山水相映风景壮阔。崎岖多变的山路路况较为考验车辆的精准操控。沿途穿越藏族小村庄,可领略藏族风情。

Next stop, Lhoka (–Shannan– “south of mountains” in the Tibetan language), regarded as the gathering place of Tibetan culture. Along the way, the guests could catch the unique feeling of the Tibetan traditional customs by driving through the local villages.

第三天, 体验者到达加查。加查境内地势高耸、重峦叠障,是西藏“拉萨-林芝”旅游沿线中重要的一环。

On the third day, another excellent drive via Gyaca Dzong (Jiacha) and through the Tibetan scenic mountain ranges to finally get to Nyingchi (Linzhi).


林芝,是藏文“尼池”音译而来,藏语意为“太阳的宝座”。林芝位于西藏东南部,风景秀丽,被誉为“西藏的江南”。

Nyingchi – Linzhi – (“Throne of the Sun” in the Tibetan language), has a relatively lower altitude bestowed with green mountain slopes and crystal-clear rivers.

23日,体验者前往鲁朗林海,一处云山雾海里的森林。鲁朗林海如诗如画,周边雪山林立,沟内森林葱笼,藏族民居如星辰散落在山环水复的天上森林,溪流蜿蜒,野花竞放,仿若人间天堂。

The journey continues to reach Lulang Forest, known as the “Dragon King Valley”, a typical plateau-mountain-meadow located at an elevation of 3700 m.


八一镇是此次探秘行程的最后一站。这里风景宜人,著名景点有“夏瀑冬冰”、措木及日湖和巨柏林。八一镇也是内地援藏建设大本营,川藏线和滇藏线必经之地。

The last stop to check in was Bayi Town, a newly flourishing industrial town surrounded by green mountains covered with thick and beautiful forest.


8月24日,林肯全系豪华SUV “探秘北纬30°,寻∙造藏地初心” 的第二组行程完满收官!所有试驾体验者一路驾驶在对车辆有极高挑战性的山路上,体验到了在高海拔地区飞驰的乐趣。

The second wave of this fascinating test drive with Lincoln SUV family came to an end featuring a great ability of the guests to drive up and down the difficult mountain roads and to cope with high altitude.


后续的三个行程也同样精彩不凡! 9月4日至7日,林肯全系豪华SUV探秘北纬30°寻∙造川蜀秘境即将到来! Don’t miss it, 敬请期待!

Three more exciting test drives coming soon! “Redefine your knowledge of Sichuan on N30°” is the next one on 4th -7th September. Stay tuned!

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图片及视频来自 Auditoire 微信公众号及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/DPjNHVFIL0JWJOGPAoGy2Q

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