“唯你 越出众”全新改款林肯MKZ全国发布

项目品牌: 林肯

项目行业: 汽车及制造

项目日期: 2016-07-18 17:00 2016-07-18 22:00

项目地点: 北京 751D·PARK

项目名称: “唯你 越出众”全新改款林肯MKZ全国发布


“唯你 越出众”

全新改款林肯MKZ全国发布

2016年07月18日

北京 时尚设计广场

项目预热-微博


项目信息


何为“林肯之道”?林肯轿车近一个世纪以来都是美国优质品质和高端奢华的代表。其考究的服务与为客户量身定制的个性化完美体验是林肯品牌引以为傲之处,带给消费者更为贴心、更加卓越的购买与使用体验。

What is “The Lincoln Way”? For almost a century, Lincoln vehicles have represented an American standard of quality and luxury. The brand prides itself in its elite, trustworthy services and the customized experiences they offer; delivering a warmer, more engaging purchasing and ownership experience.

为了迎接全新改款林肯MKZ在中国的首次亮相,我们在北京时尚设计广场新罐隆举办了盛大的中国上市盛典。将林肯品牌的各个元素集结在“唯你 越出众”这样一个振奋人心的主题之下,为到场嘉宾带来与众不同的体验。

To introduce the new Lincoln MKZ in the Chinese market, we organized the launch at the 751D·PARK Gasometer in Beijing. Our mission was to create a distinctive experience by connecting all of Lincoln’s brand facets under one inspiring theme, “Power to Evolve”.




“唯你 越出众”将林肯品牌“静谧的豪华”设计理念与用心服务、倾听客户心声从而愈发出众这一亘古不变的信念相结合,也成为了全新改款林肯MKZ的2016全新推广主题。

“Power to Evolve” combines the brand’s “Quiet Luxury” design philosophy with its unwavering conviction to serve and listen to their customer’s needs, granting them the “Power to Evolve” which has also become Lincoln MKZ’s new 2016 campaign slogan.


此次盛典不仅是一场发布会,更是一场精心打造的艺术人文饕餮盛宴。场馆以“唯你 越出众”为题,打造静谧豪华的互动体验空间: 令到场嘉宾成为了声光影交互的中心,感受艺术之美带来的心动瞬间。

Transcending the expectations of a product launch, the event achieved the ambience and results of a cultural fest. Under the theme of "Power to Evolve", a peaceful yet luxurious interactive space was designed, infusing the essence of harmony and the voices of customers to enjoy a wonderful moment brought by the beauty of art and music.



发布会中的舞台表演亦有深意——象征用户心声的舞者,时而跳跃旋转,时而组成车身的轮廓曲线以传达全新改款林肯MKZ唯你心声,越然出众的特点。交响乐团演奏出和谐美妙之音,将现场氛围推至高潮。全新改款林肯MKZ在这令人震撼的演出氛围中闻声而来,闪亮登场,成为了这场艺术与人文展演的点睛之笔。

The graceful movements of contemporary dancers conveyed key elements of the brand, where time to time, outlines and curves of the car were created to reflect on the exemplary features of the Lincoln MKZ, granting us all the "Power to Evolve". As the musical climax neared, the screens opened to reveal a live symphonic orchestra, generating a high emotional impact and surprise. Amidst an impressive performance, the new Lincoln MKZ was finally revealed.





昨日的上市盛典成功构画了全新改款林肯MKZ的品牌诉求与“林肯之道”的内涵,将消费者与他们的心声和谐融汇,开启了林肯中国的新纪元。

The launch on July 18th successfully portrayed Lincoln’s MKZ brand statement and the “Lincoln Way”, enrapturing guests and their voices in the perfect harmony to bring forth a new era for Lincoln China.





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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/C2ZPWjxZRMvmhbwq7x9L1Q

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