LINE FRIENDS minini携手国漫IP《时光代理人》联名限时快闪

作者: Winniekong

代理商: TBC

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理

项目品牌：待定

项目行业：快速消费品

项目日期： 2026-06-18 10:00 2026-07-19 22:00

项目地点：上海 K11购物中心

项目名称： LINE FRIENDS minini携手国漫IP《时光代理人》联名限时快闪

Line Friends minini&时光代理人联名快闪店

2026年06月18日-2026年07月19日

上海 K11购物中心

项目现场

2026年6月18日至7月19日，LINE FRIENDS minini携手国漫IP《时光代理人》联名限时快闪落地上海K11购物艺术中心B2中庭，联动B3美术馆五周年原画巡展打造跨次元艺术联动场景，是海外萌系IP与本土国风二次元IP破圈融合的代表性商业项目。

项目聚焦二次元爱好者与IP收藏群体，将minini软萌形象与动画核心角色萌化重塑，构建治愈系跨次元打卡空间。在空间造型与制作上，整体采用粉紫梦幻城堡核心视觉，搭配海岛、热气球主题布景与格纹地贴，模块化划分主打卡立面、角色立牌拍照区、联名周边售卖区三大功能板块，依托轻量化搭建工艺打造通透开阔动线，适配全天候氛围感拍摄与沉浸式逛展。

项目以展期内多轮三日集中主题活动为核心传播载体，持续落地集章打卡、社交探店兑礼、阶梯满赠福利等分层玩法，访客可解锁限定明信片、贴纸、透卡、镭射海报等专属周边。三日高频、常态化的线下互动体验，持续激发用户自发产出二次元UGC内容，依托K11文艺潮流客流打通双IP粉丝圈层，实现线下场景体验、周边零售转化与全网社交传播的闭环运作，成功塑造上海今夏标志性跨IP二次元潮流打卡地标。

From June 18 to July 19, 2026, the co-branded pop-up of LINE FRIENDS minini and domestic anime linker *Link Click* opens at the B2 atrium of Shanghai K11 Art Mall, linking with the fifth-anniversary original painting exhibition to form a cross-dimensional art linkage.

As a typical cross-IP cooperation project, it integrates soft and cute minini images with localized anime characters, targeting secondary culture fans and IP collectors. In terms of spatial design and production, the venue adopts a dreamy pink-purple castle as the core visual, matched with island and hot air balloon scenes and checkered ground stickers. Built with lightweight modular structures, the transparent and open layout is divided into a main check-in facade, character photo area and merchandise sales area, suitable for all-day shooting and visiting.

The three-day intensive themed activities throughout the exhibition serve as the core marketing carrier, including stamp collection, social check-in rewards and full-gift benefits. Sustained offline interactive experience motivates massive UGC creation, connects fan groups of two major IPs relying on K11’s artistic passenger flow, and realizes the integrated operation of scene experience, product sales and online communication. The project builds a landmark cross-dimensional pop-up in summer Shanghai, realizing effective circle breaking and brand value upgrading.

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图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识

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