欧莱雅男士|型男竞技场超燃来袭 L’Oreal Men Expert

2017年04月10日

上海 虹桥演艺中心

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2017年4月10日，欧莱雅男士‘型男竞技场’在上海虹桥演艺中心热血开启! 在全城最有型的媒体、潮人与意见领袖们的见证下，来自欧莱雅男士型男梦之队的刘易斯·汉密尔顿与吴亦凡亲临‘型男竞技场’现场。这也是吴亦凡作为欧莱雅男士代言人的首次公开亮相！他们一起“过关斩将”，在竞技场上成就“荣誉”，共同缔造了‘型男’新记录！

On 10th April, L’Oreal Paris launched the L’Oreal Men Expert Arena Party in The Shanghai Hub. Kris Wu and Lewis Hamilton attended the party as L’Oreal Men Expert brand ambassadors. The party was accompanied by a variety of fun sport activities along with an immersive journey into the L’Oreal Men Expert universe.

型男竞技场由五大型男挑战区组成。包括展现型男速度的足球馆，彰显型男格调的理容馆，汇聚型男力量的拳击馆，释放型男激情的篮球馆以及DJ打碟区。 我们打造了开放式的活动现场，打破了常规的舞台设置，观众可以从不同角度体验，增强参与感。

To reflect the advanced skin care technology that allows for a high-performance lifestyle, we designed five different sports spaces including the Football Field, Shower Room, Boxing Ring, Basketball Court and Club. The stage was placed in the center of the arena and set low to the ground. By integrating it into the venue, L’Oreal Men Expert made guests feel as if they were a part of the show.

只有速度过人，力量超群，格调不凡，激情四射，才能成为这个竞技场上的英雄！吴亦凡和汉密尔顿与现场宾客一起体验了现场各项型男挑战！与明星同场竞技，这绝对是一次绝佳的体验！这不仅是欧莱雅型男竞技场的挑战，更是现代生活对型男们的现实挑战！欧莱雅男士作为全球型男首选，始终致力于为现代男性提供“型男”终极解决方案，让他们无论何时何地，无惧一切挑战！

The ambassadors and guests competed in the alpha male competition by collecting powerful tools on their phones, challenging themselves with sports interactivities and learning the ultimate alpha male secrets as revealed by L’Oreal Men Expert.

为了打造更强的参与感，欧莱雅男士在现场进行了360度直播！主持人、嘉宾、吴亦凡以及汉密尔顿的多角度直播，为粉丝带来大大的福利！DJ台上的吴亦凡，全情投入，瞬间HIGH爆全场！ 直播让大家有一种身临其境的感觉。突破了感官的限制，让更多不在现场的观众和粉丝们也能深度参与这场型男竞技大趴！

To create further engagement, participating celebrities and KOLs broadcast their experiences live. By combining star power with live broadcasting, L’Oreal Men Expert gave consumers outside the event a chance to participate in the frenzy.

当嘉宾们在理容馆试用新产品时，粉丝们纷纷在直播平台发弹幕与现场进行互动。在直播界面里设有链接，可以直接购买欧莱雅男士产品。真正做到了线上线下联动，在短时间内迅速扩大品牌活动的影响范围，让更多人一起参与活动。

As celebrities and guests sampled and discussed the products, consumers could comment on the content via a live messaging board and purchase L’Oreal Men Expert product through an embedded link.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/G9b5_VTbkHpI7PkzU5BNAA