L’Oreal Men Expert China Launch

巴黎欧莱雅全新的专业男士产品系列发布会

2015年08月27日

上海

项目现场

巴黎欧莱雅在8月27日的“上海800秀”发布了这款全新的专业男士产品系列，这一切都基于欧莱雅一个世纪的专业技术和创新精神的沉淀。本次发布会还伴随着一场极具吸引力的娱乐活动，这一系列趣味横生的互动带领大家进入欧莱雅专业男士的世界，让大家身临其境地感受饱含高科技的生活风格，

After a century of expertise and innovation, L’Oreal Paris launched the all-new line of products L’Oreal Men Expert on August 27th, 2015 in Shanghai’s 800 Show. The launch was accompanied with an attractive and entertaining event starring a variety of fun activities along with an immersive journey into the L’Oreal Men Expert universe through a high tech style conference experience.

欧莱雅相信，每位男士都是独一无二的；因此，不同的生活方式和个人风格决定了每个人都拥有特定的生活必需品。这就是为什么欧莱雅根据每位男士的需求而研发出这五款洗发产品的原因。

L’Oreal believes every man is unique; therefore, every man has specific necessities depending on their personal style and lifestyle. That is why they have formulated a line of five shampoos created to meet the needs and requirements of every man.

你是年轻、时尚的潮男？

还是充满朝气、精力充沛的户外型男士？

还是贴心、可靠、有安全感的男人？

还是强壮、健美的运动型男士？

又或是富有激情、桀骜不驯？

Are you the young and trendy man?

The fresh and energetic outdoors man?

The sweet, reliable, and protective man?

How about the strong and athletic man?

Or the passionate and rebellious man?

为了反映出男士们生活方式与创新洗发产品间的联系和结合，我们设计了两个不同的空间。

第一个以体验式的互动区域 组成，展示的是五个不同男士类型的生活方式，同时也与这五款新产品息息相关。

To reflect the relation and union between men’s lifestyle and innovative hair products, we designed two different spaces. The first consisted of an experiential and engaging area that depicted the lifestyle of five different kinds of men, each related to the five new products.

第二个空间 是具有高科技元素、极具视觉冲击力的大型空间，中间安放的大屏幕将真人与视觉元素结合到一起。我们还很荣幸地请到了欧莱雅的顶级特邀嘉宾吴彦祖在现场发表致辞。

The second space was a high-tech, visually enticing conference room, where we played with middle screens to combine real people and video elements. We were privileged to have guest speeches given by L’Oreal China’s Vice Presidents Stephane Rinderknech, Sanford Marshall Browne, Lan Zhenzhen, and celebrity guest Daniel Wu!

本次活动为处于黄金年龄的男士们而庆祝，并伴随着一系列的采访，观众们在现场收获的是快乐和满足。千万不要错过将来会更加令人难忘的时刻！我们下次再见！

The event celebrated being a man at its full glory, and ended with a series of interviews and a handful of happy and satisfied guests. Don’t miss out on more unforgettable moments! See you next time!

-end-

图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/tng5GWIPtkBHl3fmHeB43g