From July 7 to July 19, 2026, Lancôme launches the limited-time pop-up of the new Absolue MD anti-aging serum series at Shanghai Qiantan Taikoo Li. Based on the brand’s advanced anti-aging research achievements, the project serves as an offline scenario marketing campaign for new product iteration, targeting urban mature women and beauty trend groups. Adopting gilded and pure milk white as the main color scheme, the space features smooth curved structures and transparent soft film partitions, presenting a minimalist and avant-garde aesthetic that matches the high-end positioning of the Absolue series. Built with exquisite modular construction and layered soft lighting systems, the venue optimizes the visual presentation of products. It is reasonably divided into core installation check-in area, scientific research popular science area, professional skin detection area and immersive experience area, demonstrating the segmented anti-aging mechanism of the new serum and providing one-on-one skin diagnosis and product trial services. Equipped with interactive benefits and social communication gameplay, the pop-up leverages the high-quality customer flow of Qiantan Taikoo Li to build a closed loop of new product exposure, offline experience and consumption conversion. It popularizes Lancôme’s cell-level anti-aging concept through immersive scenarios, strengthens the brand’s differentiated high-end market positioning, and realizes multi-dimensional empowerment of product strength, aesthetic value and commercial influence.