2025英雄联盟嘉年华Opera GX魔爪快闪

项目品牌: 英雄联盟 LEAGUE OF LEGENDS

项目行业: 网络游戏

项目日期: 2025-10-24 00:00 2025-10-31 23:00

项目地点: 成都 春熙路步行街

项目名称: 2025英雄联盟嘉年华Opera GX魔爪快闪


2025英雄联盟嘉年华Opera GX魔爪快闪

2025年10月24日-2025年10月31日

成都 春熙路步行街


2025 英雄联盟嘉年华于总决赛前一周点燃成都,全城因电竞热情与玩家文化而更加鲜活。Opera GX 抓住这一契机,以创新的英雄联盟美甲主题快闪吸引大量玩家参与,让“游戏强度”以具象、可拍照、可分享的方式呈现。

The 2025 League of Legends Worlds Carnival turned Chengdu’s city center into a high-energy playground for fans and players alike. Taking place the weekend before the championship finals, the carnival blended local culture with global esports fandom, and Opera GX seizes the moment with a pop-up activation that rewarded dedication to the game with wearable, sharable hand art.



到访 Opera GX Hand SpaWN 的玩家会先进行一项简短的性格测试,得出专属“段位”(如黄金、钻石、最强王者),并现场领取相应风格的定制美甲。活动核心理念十分鲜明:“玩家的手是最重要的装备,值得尊重。”

Guests who visited the Opera GX Hand SpaWN booth were invited to take a brief personality quiz to determine their “rank” – from Gold to Diamond to Challenger – and received a set of custom press-on nails style to match. The concept was simple but impactful: “Your hands are your greatest gaming tool. Give them the respect they deserve.”



Riviera Events 角色:快闪制作与现场执行合作伙伴

Riviera Events’ Role: Booth Production & On-Site Execution

快闪制作与搭建

Booth Production & Setup

Riviera Events 上海团队根据客户提供的设计图完成整体结构搭建,并安装灯光、AV 系统及数字显示设备。

Riviera Events event planning team in China constructed the booth based on client-provided designs, installing all technical elements including lighting, AV, and digital displays.


主题产品制作

Themed Product Fabrication

Riviera 制作了三档位(黄金、钻石、最强王者)对应的英雄联盟主题定制美甲及匹配饰品。

Our event planning team in China produced custom League of Legends-themed press-on nails and matching jewellery for all three design tiers (Gold, Diamond, Challenger).


现场执行运营

On-site Event Execution

Riviera 全程负责团队管理、现场人员协调与观众动线控制,确保三天活动高效顺畅运行并保持一致沉浸式体验标准。

Riviera Events managed crowd control, staff coordination, and queue flow across all three days, ensuring smooth delivery and a consistent guest experience.


活动成果:成都电竞氛围中的吸睛快闪体验

The Result: A Crowd-Pulling Pop-Up in Chengdu’s Esports Capital

在嘉年华三天中持续吸引大量人流

打造极具拍照传播力的玩家体验

流畅的现场管理保持高满意度与高参与度

Attracted a large footfall throughout the carnival weekend.

Delivered a memorable, photo-worthy experience.

Seamless on-site management helped maintain guest flow and high satisfaction.




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