浪琴表“造浪时刻”限时体验空间

2026年04月18日-2026年04月21日

上海 西岸梦中心

项目预告

项目传播

项目现场

2026年4月中，浪琴表于核心商圈打造「造浪时刻」限时体验空间，以品牌标志性的康卡斯潜水系列为叙事核心，将瑞士制表传统与当代海洋生活方式进行沉浸式融合。作为拥有近两个世纪历史的瑞士制表世家，浪琴此次突破传统腕表零售边界，以八大主题展区构建了一座"城市海滨"。

空间设计以海洋蓝与沙滩白为主色调，核心装置"造浪时刻"通过互动技术模拟海浪潮汐，将抽象的潜水性能转化为可生成的专属视觉记忆；"汐香序"以嗅觉维度强化海洋沉浸感，"逐浪剧场"则以周末乐队与露天电影营造松弛的社群氛围。制作层面，项目巧妙平衡产品展示与生活方式体验——从康卡斯系列的硬核展示到手串DIY的个性化互动，从品牌历史墙到限定海洋特调饮品，形成从认知到转化的完整链路。

此次快闪不仅是潜水表款的场景化营销，更是浪琴表在"运动优雅"定位下的战略延伸：通过将专业时计嵌入海滨生活场景，以多感官体验重塑消费者对潜水腕表的感知，为传统制表品牌如何切入年轻生活方式赛道提供了范式样本。

In 2026 April, Longines unveiled the "Wave Making Moments" pop-up experience, centering on its iconic HydroConquest dive collection and merging Swiss horological heritage with contemporary ocean lifestyles. With nearly two centuries of watchmaking history, the brand broke from traditional retail boundaries to construct an "urban seaside" through eight thematic zones.

The spatial design anchors on ocean blue and sand white tones. The centerpiece interactive installation simulates tidal waves, converting abstract diving performance into shareable visual memories, while "Tide Scent Prelude" reinforces immersion through olfactory dimensions, and "Wave Chasing Theater" cultivates relaxed community vibes through weekend live bands and open-air cinema. Execution-wise, the project elegantly balances product display and lifestyle experience—from HydroConquest showcases to bracelet DIY personalization, from brand heritage walls to limited ocean-themed beverages, forming a complete journey from awareness to conversion.

Beyond scenario-based marketing for dive watches, this activation represents Longines' strategic extension of its "Elegance is an Attitude" positioning. By embedding professional timepieces within coastal living contexts and reshaping consumer perceptions through multi-sensory experiences, it offers a paradigm for how heritage watch brands can penetrate younger lifestyle demographics.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识