lululemon「夏日乐挑战」

2024年08月24日

北京 751园区

lululemon

「夏日乐挑战」

在北京751园区的火车头广场，lululemon以一场名为“夏日乐挑战”的活动，点燃了夏日的激情。这场活动不仅是lululemon的旗舰盛事，也是一场充满活力的品牌健康文化的展示。

At the Beijing 751 Park Locomotive Square, the lifestyle brand lululemon ignited the summer with the "Summer Sweat Games." As lululemon's flagship event, it was a vibrant, physical interpretation of the brands wellness culture.

作为一场健身比赛和社区锻炼的盛会，它吸引了众多健身爱好者涌向北京的798区，共同享受这个充满激情和汗水的一天。

As both a fitness competition and a community workout initiative, the event drew crowds of people to Beijing's 798 district for a rewarding day of adrenaline and sweat.

在这场活动中，八支来自全国各地区域决赛的精英队伍展开了激烈的角逐，最终，来自辽宁省沈阳市的“奉天夏日队”以其出色的表现夺得了冠军宝座。

The event brought together eight winning teams from regional finals across the country and Team Fengtian Summer from Shenyang, Liaoning province, claimed the victory.

社区建设是lululemon品牌文化的核心，因此他们特别设立了“热汗乐章大道”，并向公众免费开放，让每个人都能亲身体验运动带来的乐趣。

Community building is a big part of the culture at lululemon, so the "Sweat Avenue," was open to the public for free, allowing everyone to experience the fun of sports.

lululemon还邀请了多位门店大使，他们带领参与者们进行了瑜伽、搏击等丰富多彩的课程，将运动变成了一种社交互动，成为了联结人心的纽带。

lululemon also invited several store ambassadors to lead participants through yoga, combat, and other classes, turning sports into a form of social interaction and a bond that connects people.

Auditoire对能与lululemon合作这一项目感到非常高兴，我们团队对这次成功的合作充满了自豪。

Auditoire had a blast working on this project with lululemon and we couldn't be prouder of the success of our teams.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/QAo1nUhsvIdL3L1Mh6otPw

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