从进入2020年进博会汽车展厅的那一刻起，参展者们的目光便立即被首次亮相本届进博会的米其林所吸引到。

From the moment they entered the Automotive Hall at CIIE 2020, guests immediately felt the gravitational pull of the eye-catching, luminous Michelin booth, on the brand’s debut year at the event.

展台遵循“外显乾坤，内涵万象”的设计逻辑，引人注目的蜂窝式结构和环绕式LED屏幕，无不向所有来宾传达米其林品牌“更安全、智慧、绿色、愉悦”的出行愿景。

Following a design logic of ‘prominent outside, immersive inside’, the striking cellular architecture with wrap-around LED had already begun telling the Michelin vision of safer, smarter, greener and more joyful mobility, on approach.

引人入胜的外观设计，内容丰富的视频素材，配合沉浸式的数字互动体验，无一不证明了米其林的“驭见可持续未来”。

The exterior was a precursor to an exceptionally engaging interior, positively packed with video content, immersive experiences and captivating digital interactions, all demonstrating how tomorrow, everything at Michelin will be sustainable.

互动式LED屏幕地面，脚踏星辰，点击开启品牌故事。

Interactive LED floor revealing brand stories by stepping on stars.

互动墙详细介绍了米其林可持续生态系统。

Interactive wall detailing the sustainable ecosystem of Michelin production materials.

沉浸式的房间展现了米其林的未来理想及计划。

Immersive room showing the ideal future and Michelin’s plan to get there.

祝贺我们无与伦比的米其林客户及我们面对艰难也“不会爆胎”的团队出色的呈现出本次令人惊叹且充满未来科技感的展台！

Congratulations to the amazing Michelin client team and our own ‘tyreless’ AUDITOIRE team on a truly standout exhibition.

OUR（AUDITIORE） TEAM & MICHELIN TEAM

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