Valentino Beauty于2026年米兰设计周期间（4月21日至26日）在米兰Portanuova核心区域的Spazio Capelli打造沉浸式快闪空间。项目选址坐落于Piazza Gae Aulenti与Corso Como之间的当代艺术活力地带，周边环绕着当代建筑与国际化都市氛围，为品牌提供了天然的创意磁场。

空间造型由纽约折衷艺术家Tabboo!主导，以其标志性的高能量图案、强烈节奏感与鲜明色彩将整间店铺转化为一件可步入的沉浸式艺术装置；内部精心设置多重感官站点，通过渐进式释放的嗅觉音符与视觉图形在完美和谐中对话，引导访客完成一场从眼到鼻的感官漫游。核心体验围绕Born in Roma Purple Melancholia男女对香展开，以"忧郁作为创意火花"为概念，将私密情感升华为纯粹艺术表达。

作为源自1960年罗马高定世家的美妆延伸，Valentino Beauty此次在米兰设计周这一全球创意风向标上的亮相，不仅延续了品牌从高定时装到美妆美学的奢华基因，更标志着高端美妆在全球语境下从传统零售陈列向跨媒介沉浸式体验的战略跃迁，以香水、当代艺术与空间设计的三重奏重构感官奢华的当代语法。

During Milan Design Week 2026 (April 21–26), Valentino Beauty unveiled an immersive pop-up at Spazio Capelli in Milan's Portanuova district. Located between Piazza Gae Aulenti and Corso Como amid contemporary architecture and cosmopolitan energy, the site provided a natural creative magnet for the brand.

Spatially, New York-based eclectic artist Tabboo! transformed the entire venue into a walkable immersive art installation through his signature energetic patterns, rhythmic graphics, and vibrant colors; inside, meticulously designed sensory stations allowed olfactory notes to unfold gradually in perfect harmony with visual elements, guiding visitors on a sensory journey from eye to nose. The experience centered on the Born in Roma Purple Melancholia fragrances for her and him, embracing "melancholy as a creative spark" to elevate intimate emotion into pure artistic expression.

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