MONTAGUT 2016秋冬系列秀场

项目品牌: 待定

项目行业: 服装及鞋履

项目日期: 2016-07-20 17:00 2016-07-20 20:00

项目地点: 上海

项目名称: MONTAGUT 2016秋冬系列秀场


MONTAGUT 2016秋冬系列秀场

2016年07月20日

上海 国际工业设计中心

项目预热-微博



项目现场


法国传统贵族品牌MONTAGUT携全新2016秋冬系列强势回归。MONTAGUT创立历史悠久,可以追溯至19世纪80年代,彼时的一家小型丝绸织造厂,如今已成为蜚誉全球的知名国际公司。历经5个世代,MONTAGUT依旧秉持着法式的纯真优雅与细致精湛的制作技术,以打造品质一流的至臻精品。

The French heritage brand MONTAGUT is back this year with their all-new Fall/Winter 2016 Collection. Dating back to the 1880’s, MONTAGUT started off as a small silk yarn factory, only to become an international company whose brand is now recognized worldwide. For 5 generations it has preserved its French genuineness and know-how in order to create products of exceptional quality.


历经三年合作,我们很高兴能够再度携手MONTAGUT,举办此次2016秋冬系列发布会。此次的秋冬系列专为时尚、现代、创新、自信的年轻创业家、“都市新贵”量身定制,凸显其自由开放、轻松自然、生动鲜活的性格特质。

Being our third consecutive year working with MONTAGUT, we were pleased to organize the launch of their Fall/Winter 2016 collection. The new collection addresses the “New Gentleman”, who is defined as a young, fashionable modern man, a creative, self-confident entrepreneur, who is free spirited, relaxed and fun.



围绕“都市新贵”这一主题,我们用不同寻常的反转,打破传统时装秀的风格,将秀场布置成日常办公室的样子,创造一种全新的品牌展示风格。生动的戏剧表演,全方位多角度展示“都市新贵”特色,完美诠释本季产品。

For this “New Gentleman”, we took the classic fashion show and gave it an unusual twist, where real life co-working spaces were set up to offer a new brand presentation. Active theatrical experiences in a series of acts presented the collection, showcasing the various aspects of the “New Gentleman”.






独具功能性的装饰、家具与家电布置,令人身临其境;丰富的趣味场景,让来宾自然融入其中,成为了整场秀的一部分。

Functional decor, furniture and appliances displayed information to engage guests through playful informative scenes, as they also became actors in the play.


最后的结幕演出将国际键盘手指鼓手的表演与电动平衡车舞蹈表演动感结合,体现了“都市新贵”为我们所理解的日常通勤带去的创新与改变。演出的最后,所有模特重回各自最初的展示空间,为本场发布划下最圆满的句点。

The main show incorporated international keyboard finger drummers and self-balancing board performances, reflecting upon how the “New Gentleman” is changing the ways we understand commuting. The final act invited all of the models to take part in the show, where they re-entered their respective spaces to close the event with a grand finale.







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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/gBjBx1WGywAjP-4A0uU39A

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