梦龙美妆快闪店

2019年05月25日-2022年06月09日

上海

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5月25日，梦龙x贝玲妃美妆快闪店正式向公众开放。今年我们有幸与梦龙合作，通过传达品牌理念和主题的设计及创意概念，带来了超越预期的梦龙美妆快闪店。

On May 25th, the Magnum x Benefit Beauty Store opened its doors to public. This year, Magnum partnered with Jack to bring the highly anticipated Magnum Beauty Store experience to life through design and creative concept creation.

梦龙携手贝玲妃，为愉悦探索者带来一段视觉与味觉双重感官享受的愉悦之旅。本次快闪店，以“释放内心狂野”为主题，意在启发观众探索和释放内心的狂野，进而沉浸于梦龙高级冰淇淋的极致体验。

Magnum has partnered with Benefit to bring pleasure seekers on a unique journey to experience pleasure and beauty in one. This year, the theme of the pop-up experience is “Release Your Beast”, encouraging guests to discover and free their inner beast to fully indulge in Magnum’s premium ice-cream.

通过一面使用增强现实技术的LED互动墙，以及一个三彩拍照间，观众可以与梦龙的四种野兽– 狮子，北极熊，美洲豹和老虎进行互动。互动墙呈现出一个沉浸式的三维空间，人们在此可以与野兽进行互动；而在三彩拍照间中，人们则可以根据自己选择的野兽拍一张三彩色照片。并且可以下载和在社交网络上进行分享。

Guests can engage with Magnum’s four beasts – a lion, polar bear, leopard and tiger - through an interactive LED wall using augmented reality and an RGB photobooth. The interactive wall immerses guests into a 3D environment in which they get to interact with the beasts and the RGB photobooth allows guests take a RGB photo with the beast of their choice. The photos are then downloadable for social media sharing.

整个快闪店包含七个区域，每个区域都有着独特设计来呈现梦龙冰淇淋与巧克力的精美搭配，以及来自贝玲妃的美妆的灵感。
The pop-up experience consists of seven zones, each designed to highlight Magnum’s premium combination of ice-cream and chocolate as well as the partnership with Benefit.

观众可以店内体验一些列的活动。包括用16种不同的配料来定制自己的梦龙冰淇淋，和感受甜品大师BrianTan制作的手工高定冰淇淋甜品，以及在贝玲妃彩妆体验区体验专业彩妆师为之打造的专属妆容和试验贝玲妃全新产品。在这场邂逅中，人们将沉浸在梦龙与贝玲妃的世界，感受超大冰淇淋模型，以及真人尺寸贝玲妃眉笔。

Guests have the opportunity to enjoy a series of activities at the store, from personalizing their own Magnum ice-cream with 16 different toppings and savoring specially-crafted Magnum dessert by chef Brian Tan to being pampered by professional make-up artists at the Benefit Beauty Bar using Benefit’s latest products. Throughout the experience, guests are immersed into the world of Magnum and Benefit as they journey through giant customized ice-cream installations and life-size Benefit eyebrow pens.

5月25日至6月9日，来上海市芮欧百货5楼，释放属于你的欢愉。

Come experience the ultimate pleasure on the 5th Floor at the Réel Mall in Shanghai from May 25 to June 9.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为： https://mp.weixin.qq.com/s/JW8aVuA1rHPgVLGkdnCuEg

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