Maje “Behind the Mirror” 展览

项目品牌: 待定

项目行业: 服装及鞋履

项目日期: 2016-04-29 10:00 2016-05-02 22:00

项目地点: 上海

项目名称: Maje “Behind the Mirror” 展览


Maje ‘Behind the Mirror’展览

2016年04月29日-2016年05月02日

上海 港汇恒隆广场

项目预热-微博


项目现场

Empowering women with confidence and purpose; Maje blends the original with the contemporary, giving feminine silhouettes sharp detailing while mixing everyday versatility with covetable glamour.

Maje利用不同手法呈现女性特有的诗情画意,完美女性的自信线条设计,让女人可以随时发现属于自己的美丽与性感,以此展现出女性多样化且充满独立自信的美感。


For the last couple of weeks, the Parisian brand Maje held the ‘Behind the Mirror’ pop up exhibition in Hong-Kong and Shanghai. By incorporating leading-edge technological perks, the exhibition offered customers in Asia a new interactive experience, one that is consistent with every woman’s fashionable, eclectic and ever-changing lifestyle.

在过去的几周里,法国品牌Maje于香港和上海两地举办了“Behind the Mirror”主题展览。并且利用全新的多媒体技术,为亚洲的顾客呈现了耳目一新的互动体验,以配合她们紧贴潮流、缤纷精彩的生活方式。




The Interactive wardrobe offered comprehensive digital product descriptions by selecting key statement pieces from the rack. On the other hand, the Magic Mirror allowed visitors to try on garments by implementing some of the latest technology.

互动衣橱以数码化的方式提供了一系列产品描述,顾客只要拿起陈列架上展示的服装,屏幕上即会显示产品穿搭指南及详细描述。另外,通过Magic Mirror这种结合高科技的衣帽间,顾客只要站在镜子前便可以看到穿上最新一季设计的模拟效果。




Another highlight of the event was the M Bar, which showcased the SS16 must-have accessory – The M Bag – a versatile and easy to wear everyday handbag that harmoniously balances the ethos of Maje.

此次展览的另一个亮点便是M Bar,其展出的2016年春夏季必备M Bag,百搭实用又完美呈现Maje品牌精神。



As thousands of passerby’s visited the exhibition, the event was successful in raising brand awareness through social shareability and a unique brand experience.

数以千计的顾客参观了本次展览,Maje品牌也通过与顾客的互动分享以及打造专属的品牌体验成功提升了其品牌的知名度和影响力。



Thank you for following us, see you on our next project!

感谢你的参与,我们下次再见!

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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为: https://mp.weixin.qq.com/s/C7nkJ2HtDFt35Z73vf6EIw



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