迈凯伦臻味食验室巡演(京深上)

项目品牌: ONSITECLUB

项目行业: 汽车及制造

项目日期: 2020-11-13 09:00 2020-11-29 17:00

项目地点: 北京、深圳、上海

项目名称: 迈凯伦臻味食验室巡演(京深上)

破格之型云南「臻味寻踪」(https://www.onsiteclub.com/case/Pursuing-the-Taste-with-McLaren-GT-2020-8-31),迈凯伦继续其体验式寻踪之旅,为品牌“破格玩家”们带来了度身打造的

「迈凯伦臻味食验室」。


Building on the success of the McLaren Rule Maker Yunnan Gastronomy Tour, the brand continues on their way of “experientiALL” journey, 

「McLaren Labs」, 

 a one-of-a-kind exclusive event for the Rule Maker customers.




金秋十一,迈凯伦在三大城市(北京、深圳、上海)打造了一场由视觉、嗅觉至味觉的全方位感官体验「迈凯伦臻味食验室」。通过丰富的互动环节,从“闻香识咖啡”, “蒙眼感受菌菇” 到“竹炭油条你鉴我别”,让每位现场来宾不去云南也能感受到来自香巴拉的珍贵食材,搭配香槟、鱼子酱和MSO定制的特调渐变鸡尾酒,再次生动勾勒出各类精选臻味与品牌高奢工艺的相衬相应。

 

This November, hosted either within the showroom or close by, the gastronomy parties (Beijing & Shenzhen & Shanghai) are hosted and supported by 「McLaren Labs」, allowing guests to fully experience for themselves the rich and unexpected gastronomy of Yunnan through the mixology, sensory display and visual installation. Accompanied by champagne, caviar and MSO custom-made special cocktails, the whole experience vividly outlines the relationship between the selected taste and the brand's luxury craftsmanship.



北京站 / 11月13-14日 / 北京迈凯伦展厅

BEIJING / 13-14 November / McLaren Beijing Showroom






深圳站 / 11月20-21日 / 深圳迈凯伦展厅

SHENZHEN / 20-21 November / McLaren Shenzhen Showroom









上海站 / 11月27-28日 /seul&SEUL餐厅

SHANGHAI / 27-28 November / Restaurant seul&SEUL







活动现场还展出了由迈凯伦特别定制中心MSO打造的目前全国唯一一辆迈凯伦GT by MSO“星云骑士”,车身流光溢彩的渐变效果,让来宾纷纷忍不住拍照打卡。


The only McLaren GT by MSO was displayed in each city. The fascinating gradient effect of the car's body makes itself surrounded by a crowd.




AUDITIORE TEAM




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原文连接为:https://mp.weixin.qq.com/s/K_2VCLtd9xBOGSmAsET9eg


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