美诺10周年庆典

项目品牌: Meile 美诺

项目行业: 家电及工业制造

项目日期: 2018-04-26 19:00 2018-04-26 22:00

项目地点: 上海 西岸艺术中心

项目名称: 美诺10周年庆典


美诺10周年庆典

2018年04月26日

上海


Miele China 10th Anniversary @SH

4月26日晚,百年高端电器品牌德国美诺Miele在上海西岸艺术中心举行了美诺中国成立10周年盛大庆典。在时间的见证下,彰显其打造的高品质挚爱生活。

From Germany, Miele has offered premium, luxury home appliances for more than 100 years. And to celebrate it comes to China for 10 years, a celebration ceremony was held at Shanghai West Bund on April 26th.


来自美食、设计、艺术、媒体等不同领域的300多位嘉宾及商业合作伙伴云集一堂,品牌挚友吴尊与知名主持人曹启泰亦现身庆典晚宴,共同见证这一珍贵时刻。

More than 300 guests from different fields gathered together to cheer the memorable moment,including friends of the house - famous celebrity Wu Chun and famous host Chi-Tai Chao.

A Miele Journey

一段美诺之旅开启美妙的夜晚。四个不同主题的展览区域,从品牌的百年历程到旗下全系列明星产品,展示了美诺Miele精湛的科技性能与简约美学设计,以及从未改变的品牌理念 - “做最好的家用电器”。

A splendid journey unveiled the brilliant night. Four areas with the theme of Miele Heritage, Miele Quality, Miele Global Landmark and Miele Ultimate Beauty exhibited Miele’s milestone, product range and global landmark, brought to guests a comprehensive experience.

Gala Dinner



美诺Miele两位家族继承人、董事总经理及共同所有人Markus Miele博士与Reinhard Zinkann博士,美诺Miele亚洲区董事总经理Mario Miranda, 美诺Miele中国董事总经理James Lau刘志刚先生在当晚为庆典活动致辞并祝酒。

Dr.Markus Miele and Dr. Reinhard Zinkann, the Executive Director and Co-Proprietor of Miele, Mr. Mario Miranda, the Asia Regional Director of Miele, and Mr.James Lau, the Managing Director at Miele China attended the event.


米其林2星餐厅8 1/2 Otto e Mezzo的行政主厨Riccardo La Perma与美诺Miele厨房电器展开了一场美食艺术碰撞。吴尊也同时上台,联袂跨界,为现场嘉宾献上当晚的主菜。

Together with celebrity Wu Chun, Riccardo La Perma, the executive chef of Micheline 2 stars restaurant 8 1/2 Otto e Mezzo demonstrated the cooking for the main course by using Miele kitchenware.

The Sound of Miele

电器运作的声响也能mix成美妙的音乐。DJ收集了美诺Miele家电的动人之声,舞蹈演员随之起舞,带来专属于Miele的特别表演。

The sound of home appliances can also be mixed into wonderful music. DJ collected the the sound of Miele and became an exciting performance for the guests.


十年历程,是为了开启下一个崭新的十年,德国美诺Miele始终秉承德系品牌对高端品质的极致追求。APAX有幸一直以来能为美诺Miele呈现精彩活动,让更多中国家庭体验美诺Miele科技为现代生活方式带来的便捷与舒适、优雅与健康。

Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. It’s always an honor for APAX to present Miele’s meaningful moment and witness its success.

-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/L9-WFOb5AGmNryP1jS9Eng

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