美团买药&小葵花-小小探险家

2026年09月04日-2026年09月06日

北京 SOLANA蓝色港湾

美团买药联合小葵花「小小探险家」亲子主题活动于 2026 年 9 月 6 日落地北京蓝色港湾，是面向亲子家庭打造的健康科普线下体验项目，依托小葵花长期深耕儿童健康领域的品牌积淀，把儿童健康防护理念融入童趣互动场景。

项目空间整体采用明亮活泼的黄白主色调，呼应小葵花品牌视觉，打造开放式亲子互动乐园，设置彩绘创作区、健康科普打卡点位，围绕 “小小探险家 都有小‘葵’甲，小手画大世界” 主题搭建童趣装置，弱化生硬科普宣讲感。活动现场邀请小朋友参与手绘创作，在绘画游戏中感知儿童防护知识，家长同步了解儿童健康护理相关产品与科普内容。

项目选址蓝色港湾亲子流量商圈，借助亲子家庭现场产出的绘画作品与打卡图文，在社交平台自然扩散，将品牌儿童健康理念通过轻松的亲子互动完成传递，跳出医药品牌传统硬广模式，以亲子体验完成情感种草，打通线下现场互动、家庭圈层传播与产品认知教育的完整营销链路。

The “Little Explorers” parent‑child event jointly launched by Meituan Pharmacy and Xiao Kuihua takes place at Solana Lifestyle Shopping Park in Beijing on September 6, 2026. As an offline health‑popularization experience for families, it draws on Xiao Kuihua’s long‑term expertise in children’s healthcare and integrates kids’ health protection concepts into playful interactive scenarios.

The venue adopts bright yellow and white as main colors matching Xiao Kuihua’s brand identity, building an open parent‑child playground with painting zones and health‑education photo spots. The theme “Little explorers all have little ‘Sunflower’ armor, little hands paint a big world” shapes childlike installations and avoids rigid preaching. Children are invited to join hand‑painting activities to learn health protection knowledge through games, while parents get access to pediatric care information.

Located in the family‑friendly commercial district of Solana, the event inspires parents to share paintings and check‑in posts on social media. Transmitting children’s health concepts via relaxing parent‑child interaction, it breaks away from traditional pharmaceutical advertising and achieves emotional seeding. It forms a complete marketing loop covering on‑site engagement, family‑group communication and public education for product awareness.

场地供应商：思贝思（SPACE） www.360space.cn

思贝思（SPACE）成立于2014年，致力于整合全国各类商业场地资源，为品牌提供线下营销全场景场地及审批服务。资源覆盖全国特色场地、商业中心、城市地标、步行街、大型发布场馆及艺术中心、试驾场地等，期待各类合作伙伴！

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