#全新梅赛德斯-奔驰长轴距E级车上市盛典# #智者，大成#

全新梅赛德斯-奔驰长轴距E级车中国上市庆典

2016年08月22日

北京科技大学体育馆

项目传播-微博

独一无二的“全方位个人定制化”互动体验，让嘉宾感受到与全新长轴距E级车“智” 趣相投的美妙生活方式。在“E路同行” 展区，九代E级车汇聚一堂，呈现过往每代E级车以智能科技引领行业变革的辉煌，展示E级车家族创新精神一脉相承的历史源流；在“巅峰造E”展区，高科技打造的技术展示及互动体验，将全新长轴距E级车集当代智能科技之大成的风采一一演绎；在“焕然E新”展区，嘉宾可凭借预设的个人信息，享受人工智能导览员、机器人调酒师、机器人摄影师等全自动化定制服务，一窥未来智能生活的迷人光景。

本次全新长轴距E级车先期上市推出三款首发臻享车型，分别为E 200 L、E 300 L时尚型和E 300 L豪华型，均提供轿车及运动轿车两种造型风格，厂商建议零售价分别为人民币43.68万元、47.48万元与49.98万元。相信凭借众多傲视同侪且专属中国的配置，以及极具诚意的价格，TA将为中国客户带来诸多“E”想不到的越级体验。

十年前，第一代国产E级车下线，开启了梅赛德斯-奔驰车型国产化的辉煌篇章。第三代全新长轴距E级车秉承‘中国制造，专属中国，为中国而设计’的理念，完美契合了中国客户日益增长的需求。” 北京梅赛德斯-奔驰销售服务有限公司高级执行副总裁李宏鹏先生接着说到，“北京奔驰的现代化工厂作为梅赛德斯-奔驰全球主要的生产基地，一直以来，都以精益求精的态度和严谨苛求的工匠精神，将世界最顶尖的造车工艺发挥到极致；不仅严格遵循梅赛德斯-奔驰全球质量标准，更是在传承与创新之间，用最先进的生产设备，逐步突破并实现了中国高端汽车的工业智能化，让“中国制造”在世界高端制造业的舞台上绽放出耀眼的光芒。

130年前，梅赛德斯-奔驰以汽车的发明改变世界，开启人类历史的全新篇章；130年后的今天，全新梅赛德斯-奔驰长轴距E级车作为“全球智能行政座驾”在汽车行业再次书写下浓墨重彩的一笔。全新长轴距E级车以设计智能之大成惊艳四座，一展与中国客户心中灵犀；以驾驶智能之大成英武前行，洞察万象化险为夷；以互联智能之大成联通世界，人机交互与互联沟通直抵新境。在“心所向，驰以恒”品牌主张的指引下，梅赛德斯-奔驰将百年之积淀与不懈创新精神相结合，为社会精英名流铸造时代经典。而全新梅赛德斯-奔驰长轴距E级车必将陪伴中国社会中坚力量从容共享自信人生，激情开创更广阔格局！

项目说明

作为汽车行业历史的先驱者，梅赛德斯-奔驰一个多世纪以来都保持着其一贯的创新精神。坚定地执着于创新与突破，努力实现未有前人达成之事，这种坚持不懈的创新精神，淋漓尽致地展现在品牌优质产品以及所有系列车型上，尤其是E级车，纵使跨越九代，发展、升级仍是其始终如一的追求。梅赛德斯-奔驰第十代长轴距E级车可谓是技术的杰作、技艺的臻品。这款车型专为中国市场打造，因其智能驾驶，更优质的连接、安全和舒适度系统以及时尚豪华的内饰设计，全新高效的引擎技术，成为最顶尖、最新潮的车型。

A pioneer in the history of the automobile, Mercedes-Benz has kept its innovative spirit for over a century. Continuously striving to accomplish the never before, this spirit is reflected upon their broad range of quality products and all series models. The 10th generation of the Mercedes-Benz E-Class Long Wheelbase is a true masterpiece of technology. A model exclusively made for the Chinese market; it sets a new benchmark with its intelligent drive, enhanced systems for connectivity, safety and comfort as well as its trend setting interior design and efficient new engine technologies.

2016年8月22日，全新梅赛德斯-奔驰长轴距E级车的中国发布盛会在北京科技大学体育馆举行，创新的理念渗透于方方面面。当晚是一个极致化的人工智能派对，在利用3D地面互动立体投影打造的上市现场，1500位来宾仿佛穿行于现实与虚拟世界，梦幻见证全新长轴距E级车携超凡智能科技恢弘而至。

On August 22, 2016, the national launch event of the All-New Mercedes-Benz E-Class Long Wheelbase at the Beijing University of Science and Technology Gymnasium went above and beyond the expression of innovation. In an evening of artificial intelligence and a main show of stereoscopic 3D projections, 1,500 guests walked between the real and virtual world, where they witnessed the spectacular debut of the All-New Mercedes-Benz E-Class Long Wheelbase.

智能体验在活动日之前就已开始。所有受邀嘉宾均收到一份以清代“海水江崖纹”设计灵感，代表着中国古代艺术与智慧的特制邀请函，在互动电子平台完成注册与个人信息的录入。活动当天，嘉宾到场之后在智能机器人接待员处签到、领取他们自己的频射识别（RFID）手环。这样的智能化操作使得活动实现“私人订制”，根据每位嘉宾的风格和偏好，为他们带来专属的客户体验。

The experience began weeks before the event day. Starting from an invitation designed after China’s Qing Dynasty’s “Sea Cliff Jiang Wen”, all invitees received an invitation to register and input their information in an interactive digital platform. Thus, once attendees arrived on the event day, all they had to do was register with our robot receptionists and receive their own RFID wristbands. This made it possible for the event to customize itself to every person’s style and preferences, personalizing the consumer experience.

来宾在这个充满人工智能、开放信息和未来感设计以及最新技术创新的活动现场，体验未来世界的一天。每一个陈列单品与互动设计都体现了全新长轴距E级车的主要特点，包括：

Our guests had a glimpse of the future; a world of artificial intelligence and open information with futuristic décor and the latest technological innovations. Every display and interactivity reflected upon key features of the All-New Mercedes-Benz E-Class Long Wheelbase:

E路同行 漫步璀璨历史

History of Innovations

一个融合了古代中国智慧与E级车发展历史的现代化展示。来宾走过E级车发展的“心路历程”，亲历每一代E级车在突破传统、融入那个时代部分最伟大技术成就方面所付出的心血。

A modern exhibition blending ancient Chinese wisdom with the history of the Mercedes-Benz E-Class. Guests walked through time, discovering how every generation of the Mercedes-Benz E-Class broke through convention and was involved with some of the greatest technological achievements of their time.

巅峰创E 创造就在当下

Creation of Enlightenment

梅赛德斯-奔驰IAA空气动力智能概念车：IAA空气动力智能概念车结合了世界一流的空气动力学系统和令人无法抗拒的未来感设计，代表了梅赛德斯-奔驰对于未来世界的一次勇敢尝试。

Mercedes-Benz Concept IAA: The IAA concept car is a foretaste of the future. It combines world-beating aerodynamics with an irresistible design.

创新角：创新角陈列了全新全新梅赛德斯-奔驰长轴距E级车所采用的最新顶尖技术，主要关于连接性、智能可穿戴技术和智能化生活方式。

Innovation Corner: The Innovation Corner displayed the latest, cutting edge technologies that compliment the All-New Mercedes-Benz E-Class Long Wheelbase; focusing on connectivity, smart wearable technology, and an intelligent lifestyle.

BlueGriot

HoloLens

motoZ

创新车展示以及柏林之声音响体验：每位来宾都有机会见到自选颜色的全新梅赛德斯-奔驰长轴距E级车。只要在展示区扫描自己的RFID手环，屏幕上的3D新车模型就自动变成来宾在注册时所选择的颜色。此外，通过扫描RFID手环可以定制音乐，而柏林之声音响体验则带来了3D立体声的非凡试听感受。

Creative Car Display and Burmester Sound Experience: After scanning their RFID wristbands, the screen automatically changed the tone of the 3D model to the color selected during registration, granting guests the opportunity to see the All-New Mercedes-Benz E-Class Long Wheelbase in their color of choice. On the other hand, the Burmester sound experience delivered a 3D surround audio, customizing its songs with every person.

64色环境氛围照明：64色氛围灯使得每位来宾都有机会在昏暗的现场体验到全新梅赛德斯-奔驰长轴距E级车的内饰设计。

64 Ambient Light Installation: With 64 ambient light settings to choose from, guests had the chance to embark on a journey to experience the interiors of the All-New Mercedes-Benz E-Class Long Wheelbasein a dark room setting.

焕然E新 未来无可阻挡

Eyes on the Future

信息流：这是一个与来宾分享信息的便捷互动方式。通过扫描二维码，轻触灯光流中的图像，可直接将图像传送至智能手机。

Information Stream: An interactive and easy way to share information with guests. By scanning a QR code and touching the images that flow down the light stream, guests transferred these directly into their smartphones.

人工智能导览员、机器人调酒师、机器人摄影师和互动体验吧：我们的人工智能导览员通过快速扫描RFID手环，为来宾提供热情的私人化服务。而我们的智能互动吧则能够自动为客人定制鸡尾酒款以及最佳个性化氛围。现场还有机器人摄影师，可在回避障碍物的同时，四处游走捕捉动人时刻。

Robot Host, Bartender, Photographer and Interactive Bar: By quickly scanning their RFID wristbands, our robot host warmly greeted our guests. Our robotic bar on the other hand, prepared customized cocktails for our guests, while the interactive bar customized ambiences for an augmented interactive experience. We also had a robot photographer going around, intelligently dodging guests and obstacles while taking fast and fun pictures.

当主秀倒计时结束，我们的来宾移步至主展区，呈现在他们面前的，是一个非传统的创新体验馆。主舞台配置了360°全包裹式舞台投影设计、动作感知技术和场景设计，带来与众不同的3D立体效果，搭配详尽的产品解析，令人印象深刻。震撼独特的视听内容、精美绝伦的舞台表演、梅赛德斯-奔驰中国管理团队精彩动人的演讲以及全新梅赛德斯-奔驰长轴距E级车盛大惊艳的登场，都淋漓尽致地体现出这款新车型中倾注的心血和技术，以及梅赛德斯-奔驰品牌对于中国市场所投入的越来越多的关注与努力。

Once the countdown to the main show reached its end, our guests moved into the main show area. However, what they found was everything but a conventional stage room. Immersed in a 360-degree projection environment, the main stage was also out of the ordinary with its receptive movement technology and dimensions. The 3D effects presented rare production features and functions, astounding all viewers and making it a spectacle worth remembering. Impressive audiovisuals, performances, speeches by Mercedes-Benz China’s executive team and the grand reveal of the All-New Mercedes-Benz E-Class Long Wheelbase all expressed the efforts and technology put into the new model as well as the brand’s ever growing commitment to the Chinese market.

此外，来宾还有试驾第十代长轴距E级车的机会，亲身体验之前所有的所见所感，真正了解E级车的非凡驾驶感受。本次的全新梅赛德斯-奔驰长轴距E级车的发布活动是我们迄今为止最具挑战的项目之一，不过也真正体现出了梅赛德斯-奔驰所秉持的“心所向，持以恒” 的品牌主张。

The opportunity to finally test-drive the 10th generation Mercedes-Benz E-Class Long Wheelbase allowed for the translation of everything seen and felt to culminate into experiencing the actual product in action. The launch of the All-New Mercedes-Benz E-Class Long Wheelbase was one of our most challenging, exciting projects yet, and is a true representation of what Mercedes-Benz stands for, “the best or nothing”.

继全国上市活动之后，八月最后一周到九月第二周期间，还会举办中国地区上市活动。

The national launch will be followed by four regional launches across China between the last week of August and second week of September.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/2TKB1ZJlmU4LwR2wuYSDDA