【梅赛德斯-奔驰】The New C-Class台湾上市会

项目品牌: Mercedes-Benz 梅赛德斯-奔驰

项目行业: 汽车及制造

项目日期: 2018-09-21 11:00 2018-09-21 21:00

项目地点: 台中 国家歌剧院广场

项目名称: 【梅赛德斯-奔驰】The New C-Class台湾上市会



9月21日,奔驰The new C-Class台湾上市会在台中地标——国家歌剧院广场隆重举办,首度全家族车型同步发表,包含Sedan轿车、Estate旅行车、Coupé双门轿跑,Cabriolet敞篷车4款车型。

On Sep. 21, Mercedes-Benz Taiwan celebrated the launch of Sedan, Estate, Coupé and Cabriolet - the 4 model variants of the new C-Class family at Taichung’s city center landmark, the National Theatre.



突破是日常 Never Stop Improving  




SMS GROUP 以前所未见的创新,完全跳脱市场上新车发表的形式,将发布会场打造成大型户外健身房。以运动员持续锻炼,不断精进、突破极限完美的精神诠释 "Never Stop Improving" ,传递"突破是日常"的品牌主张。公众日三天,受邀来宾和公众可尽情参与挑战,突破自己。

In line with the sports-centric launch campaign, its slogan ‘Never Stop Improving’ and reflecting the athletes’ spirit of the C-Class, SMS GROUP disrupted the conventional format of a car launch by creatively transposing it into an experiential pop-up gym. Invited guests and the general public could challenge themselves to improve and break through their own limits across 3 opening days.





首创三向球场 NEW SPORTS 




为呼应The new C-Class突破是日常的品牌精神,我们同样突破传统规则,以宾士三芒星概念首创全新规则运动形式:三向桌球、三向网球。比赛中,你必须更加努力,同时击败两个对手!

In this challenger spirit and inspired by the logo design of Mercedes-Benz, we introduced entirely new sports disciplines as a world-first: 3-sided tennis and 3-sided table-tennis. Following new rules, guests are challenged to try harder and beat TWO opponents at the same time!



三向桌球 3-WAY TABLE TENNIS  






三向网球 3-WAY TENNIS  






创新篮球比赛:3对3街头篮球,3个篮框分别安置在不同的高度,对应不同比分。更有微型足球场,上演精彩的2对2笼式足球比赛。

We also created an entirely new version of basketball: try winning in a 3-on-3 game with 3 (!) hoops placed at different heights, providing a different number of points! A micro-football court saw an entirely new dynamic and action-loaded matches 2-on-2.


3对3街头篮球 3-NET BASKETBALL  





2对2笼式足球 2 ON 2 SOCCER  





奔驰体育栏目 Mercedes Sports TV 




发布会当天,我们更打破常规汽车发布会静态发布模式,特别邀请专业体育赛事媒体打造“奔驰体育栏目”,对发布会上4场赛事进行实时直播及解说。

现场设置专业工作室,由2位专业体育节目主持人及1位裁判,进行节目比赛主持及球员采访。让不在场的球迷以及粉丝们也可一睹来宾们在球场上挑战自己,不断突破的精彩瞬间。


For the launch event with invited media and VIPs, we disrupted the conventions of automotive launches further, creating a format that got rid of the usual static audience and stage settings. We created ‘Mercedes Sports TV’ and conducted the entire event like a live sports TV show.

2 professional sports anchors hosted the event from their onsite studio and a court-side commentator moderated the games and did player interviews. We were broadcasting the 4 sports as live happenings to the onsite crowd and audiences online respectively.


体育演出 Sports Showcases 






由台湾著名啦啦队带来令人难忘的半程演出,空中“飞马”以超高跳跃高度另现场观众惊叹不已。

A breathtaking half-time show of Taiwan’s leading Cheerleading troupe ‘Pegasus’ left the audiences in awe as bodies were jolted into incredible heights in their energetic routine.




活动另一个高潮来自著名韵律体操队,由2017年世大运两枚银牌得主领军,带来结合力与美的演出,完美诠释运动竞技中不断突破追求卓越的精神。

With the sports happening coming to a new climax, Taiwan’s Acrobatics Team, winner of 2 silver medals in the 2017 XXIX Summer Universiade, showcased their dominance in this challenging sport with absolute elegance and power in two performance pieces.





运动挑战 Sports Challenges 


精心设计的运动舞台提供多种挑战项目:悬挂式训练,高尔夫练习战绳挑战,瑜伽体验和赛车等,邀请挑战者们一试身手,在汗水中体验“突破是日常”的品牌精神。

Many other activities set up around the area, such as TRX, golfing, battling ropes, yoga area and racing simulators, invited guests to participate, challenge themselves and get into the spirit of ‘Never Stop Improving’.





当晚我们特别邀请到著名篮球运动员陈世念与陈孝荣,著名足球运动员陈浩玮与陈昭安,分别现场带队比赛互动。台湾奔驰副总裁 Markus Henne先生也参与到比赛中。

Famous basketball players Chen Shinian and Chen Xiaorong, famous football players Chen Haowei and Chen Zhaoan were invited to join the event and lead the team respectively. Mr Markus Henne, vice-president of Mercedes-Benz in Taiwan, was also involved in the exciting games.


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3天活动共吸引近3,500民众参与,辐射近30,000人。

Creating a hot-spot in Taichong, nearly 3,500 guests participate and 30,000 passers-by engaged within 3 days.






图片及文字信息来自SMSGROUP微信公众号

更多SMSGROUP案例信息请查看SMSGROUP微信公众号


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