姆明 Moomin × AVVENN 主题展览

2026年05月09日-2026年08月23日

上海 斜土路2354号1号楼1楼

项目传播

项目现场

2026年5月9日，姆明（Moomin）携手AVVENN于Re:Re: Art Space启幕「从孤岛出发：关于爱、勇气与归宿的冒险」主题展览，标志着这一由托芙·扬松创作、风靡全球八十余年的北欧经典IP，首次以沉浸式艺术空间形态深度落地中国。展览以黑白线稿为视觉原点，将姆明世界关于孤独、陪伴与小小勇气的核心秘密，转化为可步入、可触摸的实体叙事。

空间设计层面，项目以「还原」为空间语法——姆明谷的窗台、台阶与邮筒被精确复刻，蓝色姆明屋与粉丝手绘理想小屋并置，构建出从经典文本到个人想象的对话场域。制作层面，沙龙区以漂流手账、免费印章贴纸与画笔构建低门槛共创机制，将观展行为从单向欣赏转化为双向的情感投射与艺术创作。

此次展览不仅是IP商业化的空间延伸，更是姆明精神以「安静又鲜明」的姿态与中国观众建立情感共鸣的尝试——通过将北欧治愈美学嵌入当代艺术空间，为经典文学IP如何以沉浸式策展激活跨文化、跨世代的情感连接，提供了极具温度的范本。

On May 9, 2026, Moomin partnered with AVVENN to unveil the themed exhibition "Setting Out from the Isle: An Adventure of Love, Courage, and Belonging" at Re:Re: Art Space, marking the first immersive art space landing in China for this Nordic classic IP created by Tove Jansson, which has captivated global audiences for over eight decades. Anchoring on black-and-white line drawings as the visual origin, the activation translates the Moomin world's core secrets about solitude, companionship, and small acts of courage into walkable, tangible physical narratives.

Spatially, the project employs "recreation" as its architectural grammar—windowsills, steps, and postboxes from Moomin Valley are meticulously replicated, while the blue Moomin House juxtaposed with fans' hand-painted ideal cottages constructs a dialogue between canonical text and personal imagination. Execution-wise, the salon zone builds low-threshold co-creation through floating journals, complimentary stamps, stickers, and brushes, converting exhibition attendance from one-way appreciation into bidirectional emotional projection and artistic creation.

Beyond IP commercialization, this exhibition represents Moomin's attempt to establish emotional resonance with Chinese audiences through a "quiet yet vivid" posture—embedding Nordic healing aesthetics within contemporary art spaces to offer a warmly inspiring benchmark for how classic literary IPs can activate cross-cultural, cross-generational emotional connections through immersive curation.

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