NESPRESSO 探秘咖啡起源

2018年03月09日

上海

长久以来，非洲一直是传说中咖啡的发源地。

When it comes to the birth place of all coffee, Africa has been home to many legends over time about how it was discovered.

Nespresso @Shanghai 1908 Granary

Nespresso重返咖啡发源地，摘选咖啡诞生故事中的经典咖啡豆品种----阿拉比卡与罗布斯塔，推出两款限量版咖啡胶囊，于3月9日在上海八号桥艺术空间-1908粮仓举行发布活动，探秘咖啡起源，带你一同品味醇香历史。

On March 9th, Nespresso held the launch event of its Limited Edition Capsule - ARABICA ETHIOPIA HARRAR & ROBUSTA UGANDA at 1908 Granary in Shanghai.

Step Into The Mythical Origins of Coffee

被浓烈点缀着植被、花卉、咖啡果的长廊，欢迎你来到非洲大陆。追溯醇香咖啡的起源，一切从古老的传说开始。现场的非洲舞表演用生动和强烈的形式讲述了这两段神秘的故事。

Just as a coffee cherry bears two beans, the historical beginnings of coffee has two stories. We went back to the regions where these coffees originated, selecting beans that bring to life where it all started.

好奇的山羊 | The Curious Goats

在古老的埃塞俄比亚，传说有位牧羊人发现羊群在吃了红色果实后转圈舞蹈，他试着品尝后，也兴奋得随之起舞。途经于此的僧侣疑惑不解，放火烧毁了这些红色果实，而果实在燃烧中却散发出更为迷人的香气......

Picture the ancient western highlands of Ethiopia where Kaldi, a young goat herder found the goats were leaping and dancing around a strange bush bearing red cherries, after he tasted one, he felt so elevated and danced alongside them. Suspicious of the mysterious cherries, a monk made a fire to burn them, but delicious aromas from the coffee started to rise...

情感的凝聚 | The Unity Bond

在古老的乌干达，夜晚璀璨的星光下，贵族部落的两个家族聚在一起，分享同一颗咖啡樱桃中的两枚咖啡豆，以此结盟，表示对彼此的忠诚与友好......

In ancient Uganda, under the stars, two families would gather around a fire. A single, mighty Robusta coffee cherry would be split in half and someone from each family would eat one of the two beans inside, part of a sacred family ritual, they would be bonded together in loyalty and friendship...

A taste of where it all began

伴随着舞蹈的结束，Nespresso全新限量版胶囊正式揭晓，与其一并问世的还有全新Nespresso Expert咖啡机。现场弥漫着咖啡的香气，来宾身处浓浓的非洲风情，品鉴全新的两款咖啡。

Nespresso Limited Edition Capsule and Nespresso Expert coffee machine officially debuted where guests were able to enjoy the special coffee aroma with true and authentic taste esspresso.

Experience Africa

非洲鼓教学和纹饰非洲彩绘——现场精心设计的互动环节让来宾们进一步领略咖啡原产地的地域魅力和独特文化。

The African Drum and Painting sessions enhanced guests appreciation to the unique culture of Ethiopia and Uganda .

带来高品质咖啡和顶尖咖啡机的再次完美亮相，Nespresso也带来了对咖啡更深层次的探索与求新。APAX又一次见证了Nespresso深刻的品牌内涵，荣幸之至也期待着它所带来的更多精彩。

Nespresso once again demostrate its expertise and the spirit of innovation and exploration. APAX is look forward to Nespresso continue bring forth new ideas.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/bBrzAdsfK3Zed9c0V-MBAg

部分信息来自 APAX 微信公众号内容