NESPRESSO南京“咖啡探索之旅”

2018年08月06日-2018年08月12日

南京

8月的夏天，酷暑难耐，人们总是本能地前往可以吹空调的地方，但频繁地往返家和办公场所之间，又怎能丰富趋于平淡的内心世界？

August, being one of the hottest months of the year, people naturally seek solace at someplace with good air-conditioning and ventilation, forsaking nature’s best experiences.

8月6日-8月12日 NESPRESSO在南京金鹰国际购物中心展开一段“咖啡探索之旅”，为大家呈现一场视觉、嗅觉、味觉、触觉的多重体验，在炎炎夏日给大家带来一份清凉。这是咖啡爱好者们绝不能错过的一场展览！

Working hand-In-hand with APAX GROUP, NESPRESSO presents a “Coffee Exploration Tour” at Nanjing Golden Eagle Shopping Center running since the 6th August, 2018 for a week. This tour encourages people to explore the often unseen world of coffee in the cool comforts of this specially constructed exhibition. This tour with-a-difference provides people a "cool feeling” effect and an immersive multi-sensorial experience that will leave the guests clamoring for more! A definite “must attend” event for coffee lovers everywhere.

整个展区总共分为三个部分

The exhibition is consists of three parts

PART I VR农场体验区

VR Area

在VR体验区，戴上设备，就能立刻带你前往埃塞俄比亚、印度尼西亚、哥伦比亚的三个农场，感受咖啡种植带的风光，体会咖啡农的劳作。短短几分钟就可以让你对NESPRESSO产生不一样的看法。

In this 1st area, guests really get to see and explore these countries by going through a virtual tour- from above or ground level, the coffee expedition comes alive in our mind’s eye!

PART II 吧台区

Bar Zone

你可以在休闲吧台区挑选一杯适合自己口味的咖啡，不论是24种优选胶囊咖啡还是NESPRESSO限量版冰咖啡，总有一款适合你。在这里你还能邂逅心仪的咖啡机并用其为自己做一杯“特定”咖啡。或许就是这样无意间开启你的隐藏技能。

In this zone, guests get to discover their “inner barista” as they get a chance to make their own ice coffee cocktails from the various machines.

PART III 体验屋

Experience House

在体验屋你能了解到NESPRESSO胶囊咖啡的产地及不同产区咖啡豆的特点。比如埃塞俄比亚的豆子会有蓝莓、佛手柑、桃子等香气，而肯尼亚会有浓郁的柑橘和黑醋栗的酸。

At the experience house, guests will discover the origins of many kinds of aromatic NESPRESSO capsules. From the blueberry-bergamot-peach scented Ethiopian coffee, to the orange-blackcurrant flavors of Kenyan beans; the experience will awaken our senses.

体验屋左侧展示了精选ARPEGGIO、LIVANTO、COSI、VIVALTO LUNGO、VANILIO、KAZAAR六款不同风味的咖啡胶囊。有趣的是，每只胶囊配有一个含咖啡粉的闻香瓶，拿起任意一款闻香瓶，对应胶囊面前的屏幕就会展现这款咖啡的特性。

Interactive zones in each area also makes the tour a truly educational yet fun journey.

Nespresso的再次亮相，为体验者带来了高品质的咖啡典范，表达了其对咖啡更深层次的探索与求新。APAX又一次见证了Nespresso深刻的品牌内涵，荣幸之至也期待着它所带来的更多精彩。

Nespresso once again demonstrates its expertise and the spirit of innovation and exploration. APAX is looking forward to Nespresso continue bring forth new ideas.

-end-

图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/UHkRnn0KB-fWOdLfE5L_bA

部分信息来自 APAX 微信公众号内容