萨洛蒙全球首个24小时跑者空间

2026年04月18日-2026年04月23日

上海 华山路 888 号

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2026年4月18日至23日，法国专业户外品牌Salomon萨洛蒙于上海长宁区华山路呈现全球首个「跑者之境・昼夜纵行」限时跑者空间，以24小时全天候开放模式突破传统零售的时空边界，标志着品牌从山野基因向城市先锋生活方式的战略延伸。这一为期六天的实验性场域，不仅是对当代跑步文化的空间化诠释，更是Salomon与跑者社群深度共创的先锋实践。

空间设计以"山野×城市"为美学核心，构建双层沉浸式体验矩阵。一层工业风跑者基地以银灰主色调碰撞香草色与玫红点缀，巨型动态时间巨幕装置打破昼夜概念，GRVL CONCEPT碳板多路况跑鞋于此全球首发；18家顶尖跑团驻场机制将产品试穿与随时组队夜跑、晨跑的社群场景无缝缝合，装备体验区则提供全系列越野跑鞋与户外服饰的即时测试。二层跑者故事艺术展由艺术家王一打造，以上百位跑者的热爱碎片重构"时间≠时钟"的哲学叙事，昼夜交替光影空间配合Photo Booth、寄语墙与活动卡集章等互动节点，将功能性装备体验升华为情感共鸣与身份认同。

此次快闪以"打破既定规则"为精神内核，通过24小时不间断运营与跑者共创模式，重新定义了专业运动品牌与城市公共空间的关系，为户外品牌如何以社群驱动切入都市生活方式赛道提供了极具启发性的范式样本。

From April 18–23, 2026, French professional outdoor brand Salomon unveiled the world's first "Runner's Realm: Day & Night Traverse" pop-up at Huashan Road, Shanghai's Changning District. Operating on a 24-hour all-day open model, this activation shattered the temporal and spatial boundaries of traditional retail, marking the brand's strategic pivot from mountain DNA to urban pioneering lifestyle. This six-day experimental field represents not merely a spatial interpretation of contemporary running culture, but a pioneering practice in deep co-creation between Salomon and its runner community.

The spatial design anchors on a "wilderness × city" aesthetic, constructing a dual-level immersive experience matrix. The first-floor industrial-style runner base employs silver-grey as the primary tone, accented by vanilla and fuchsia. A giant dynamic time screen installation dismantles the day-night dichotomy, while the GRVL CONCEPT carbon-plate multi-terrain running shoe made its global debut. An embedded mechanism of 18 elite running crews seamlessly stitches product trials with spontaneous night and dawn run community scenarios, while the gear experience zone offers instant testing across the full trail running and outdoor apparel collection. The second-floor runner story art exhibition, crafted by artist Wang Yi, reconstructs the philosophical narrative that "time ≠ clock" through hundreds of runners' passion fragments. A day-night alternating light-and-shadow space, complemented by Photo Booth, message walls, and activity card stamp-collecting nodes, elevates functional gear trials into emotional resonance and identity recognition.

Anchored on the ethos of "breaking established rules," this pop-up redefines the relationship between professional sportswear brands and urban public space through 24-hour uninterrupted operations and runner co-creation, offering an inspiring paradigm for how outdoor brands can penetrate urban lifestyle segments through community-driven strategies.

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