信息来自behance.net公开信息，来自账号Rosie Lee，属于Rosie Lee Creative

Just Go Bigger - the Air Research Centre
The Air Research Centre is a living, breathing experimental space powered by Air. This remote outpost of Nike’s Department of Unimaginable temporarily landed in Beijing’s Sanlitun shopping district to celebrate Air Max Day.
Visions of the future as it looked from the past served as our inspiration. Tying to the throwback future theme of the Air Max 720 launch, we offered an playful exploration into the testing and experimentation of its development, celebrating the heart and soul of Air.
We wanted this to be more than just a beautiful stunt. It offered the opportunity to provide both a truly unique visual feast and a deeper dive into the creation of Air.
We zoned the space to allow us to draw people into our version of the future, with product and brand education at the heart of the experience. As the journey continued, so did the depth of immersion and opportunity to create within it.
The exterior of the research centre makes one thing clear - this is all about Air.
Gigantic bubbles form the walls and ceiling, creating an unmissable theatrical display in the centre of a wide open space. The bubbles illuminating and sequenced, add to the feeling of a living breathing experiment, both outside and in.
To add to potential dwell time, layers of branding were added to existing organic shaped seating in the surrounding area, incorporating the same theme and colourways.

再大一点-  the Air Research Centre
the Air Research Centre 是一个以空气为动力的有生命、有呼吸的实验空间。这家耐克“不可思议”部门的边远哨所暂时降落在北京三里屯区域，以庆祝NIKE Air Max Day。
我们（Rosie Lee Creative）的灵感来自于对未来的憧憬。结合 Air Max 720 发布的“回溯未来”主题，我们对其开发的测试和实验进行了有趣的探索，以颂扬Air的核心和灵魂。
我们（Rosie Lee Creative）希望这不仅仅是一个美丽的特技。它提供了一个机会，既可以提供真正独特的视觉盛宴，也可以深入探索空气的创造。 我们对空间进行了分区，使我们能够将人们吸引到我们的未来版本中，产品和品牌教育是体验的核心。随着旅程的继续，沉浸的深度和在其中创造的机会也在不断增加。
研究中心的外观清楚地表明了一件事——这一切都与空气有关。 巨大的泡泡形成了墙壁和天花板，在广阔的开放空间的中心创造了一个不容错过的戏剧展示。泡泡被照亮并按顺序排列，增加了室内外活生生的呼吸实验的感觉。
为了增加潜在消费者的停留时间，在周围区域现有的有机形状座椅上添加了多层品牌，并融入了相同的主题和颜色。

This digital tunnel of content aimed to expand the mind in preparation for the experience ahead. 360º of LED panels surround visitors displaying the Air Max testing process.
These firmly established the vision for the Air Research Centre, building anticipation and drawing people through to the next space.The Air Research Centre is a living, breathing experimental space powered by Air. This remote outpost of Nike’s Department of Unimaginable temporarily landed in Beijing’s Sanlitun shopping district to celebrate Air Max Day.
Visions of the future as it looked from the past served as our inspiration. Tying to the throwback future theme of the Air Max 720 launch, we offered an playful exploration into the testing and experimentation of its development, celebrating the heart and soul of Air.
We wanted this to be more than just a beautiful stunt. It offered the opportunity to provide both a truly unique visual feast and a deeper dive into the creation of Air.
We zoned the space to allow us to draw people into our version of the future, with product and brand education at the heart of the experience. As the journey continued, so did the depth of immersion and opportunity to create within it.
The exterior of the research centre makes one thing clear - this is all about Air.
Gigantic bubbles form the walls and ceiling, creating an unmissable theatrical display in the centre of a wide open space. The bubbles illuminating and sequenced, add to the feeling of a living breathing experiment, both outside and in.
To add to potential dwell time, layers of branding were added to existing organic shaped seating in the surrounding area, incorporating the same theme and colourways.
This digital tunnel of content aimed to expand the mind in preparation for the experience ahead. 360º of LED panels surround visitors displaying the Air Max testing process.
These firmly established the vision for the Air Research Centre, building anticipation and drawing people through to the next space.
This imaginary laboratory space offered interactive experiments giving insight into the process and creation of Air Max footwear, leading with recent technological breakthrough, the Air Max 720.
Through interactive Air testing pods, analysis bays and innovative footwear showcases, Nike’s Department of the Unimaginable aimed to capture and inspire the minds of the next generation of inventors.
The final space offers the most immersive experience and greatest opportunity to take part in the creation of content. An expanded space displayed an array of creative visual expressions inspired by Air with screens of user generated content.
Through disruptive screen sequencing, Nike invites its guests to experiment with the world around them and use Air to Go Bigger with their own creative vision. Using video platform Vue, to create, share and contribute to the future of Air.

这条数字内容隧道旨在扩展思维，为未来的体验做好准备。360ºLED面板环绕访客，展示Air Max测试流程。 这些坚定地确立了 the Air Research Centre 的愿景，建立了预期，并吸引人们进入下一个空间。 the Air Research Centre 是一个以空气为动力的有生命、有呼吸的实验空间。这家耐克“不可思议”部门的边远哨所暂时降落在北京三里屯购物区，以庆祝Air Max Day。
我们的灵感来自于对未来的憧憬。结合Air Max 720发布的“回溯未来”主题，我们对其开发的测试和实验进行了有趣的探索，以颂扬Air的核心和灵魂。
我们希望这不仅仅是一个美丽的展示。它提供了一个机会，既可以提供真正独特的视觉盛宴，也可以深入探索空气的创造。 我们对空间进行了分区，使我们能够将人们吸引到我们的未来版本中，产品和品牌教育是体验的核心。随着旅程的继续，沉浸的深度和在其中创造的机会也在不断增加。
the Air Research Centre 的外观清楚地表明了一件事——这一切都与空气有关。 巨大的泡泡形成了墙壁和天花板，在广阔的开放空间的中心创造了一个不容错过的戏剧展示。泡泡被照亮并按顺序排列，增加了室内外活生生的呼吸实验的感觉。
为了增加潜在的停留时间，在周围区域现有的有机形状座椅上添加了多层品牌，并融入了相同的主题和颜色。
这条数字内容隧道旨在扩展思维，为未来的体验做好准备。360ºLED面板环绕访客，展示Air Max测试流程。 这些坚定地确立了空气研究中心的愿景，建立了预期，并吸引人们进入下一个空间。
这一虚构的实验室空间提供了交互式实验，深入了解了Air Max鞋类的制作过程和创意，引领了Air Max 720 这一最新技术突破。 通过交互式空气测试吊舱、分析架和创新鞋类展示，Nike的“不可思议”部门旨在捕捉并激发下一代发明家的灵感。
最后一个空间提供了最沉浸式的体验和参与内容创作的最大机会。一个扩展的空间展示了一系列受空气启发的创造性视觉表达，屏幕上有用户生成的内容。 通过颠覆性的屏幕排序，Nike邀请其客人体验他们周围的世界，并利用NIKE Air以他们自己的创意愿景做大。使用视频平台vue，创建、共享并为NIKE Air的未来做出贡献。

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图片来自网络及品牌公开信息，出处见网络

原文链接为：https://www.behance.net/gallery/79775069/Nike-China-Air-Max-Day-2019