信息来自behance.net公开信息，来自账号Rosie Lee，属于Rosie Lee Creative

Air Max Day is a global celebration for sneaker lovers to rally together and celebrate their favourite iconic Air Max sneakers. We were commissioned by Nike to head the launch of Air Max Day in Shanghai. The aim was to showcase the history of Nike’s iconic Air Max by engaging sneaker lovers in interactive and innovative events, focusing on these three key projects.
The retail takeover incorporated a series of instore installations creating an interactive and informative experience for the customer. The store was designed to lead the customer on a journey showcasing decades of Air Max heritage. Highlights included a epic digital countdown to Air Max Day, a sneaker wall, genealogy digital hub, foot selfie post, video wall and a deconstructed giant Air Max Zero.

The Nike AMD Pop-up space was created as a fully immersive Air Max experience at Design Shanghai. For the centrepiece we created an oversized, steel framed Nike sneaker box with transparent walls featuring rows of air bubbles exhibiting rare examples of Air Max.

To spread the campaign message we launched Mobile Air Max. We designed two vans reflecting the colourway of Air Max sneakers. The concept was to provide publicity around Air Max Day inviting clients to interact with AMD incorporating a digital pre-order station via iPad and opportunities to win competitions.

Air Max Day是一个全球运动鞋爱好者的庆典，他们将齐聚一堂，庆祝他们最喜爱的标志性产品 Air Max运动鞋。我们（Rosie Lee Creative）受耐克委托，负责在上海推出Air Max Day。旨在通过让运动鞋爱好者参与互动和创新活动，展示 Nike 的标志性Air Max的历史，重点关注这三个关键项目。
品牌店面空间。此次零售收购整合了一系列店内安装，为客户创造了互动和信息丰富的体验。该店旨在带领客户踏上展示Air Max数十年历史的旅程。亮点包括史诗般的Air Max日数字倒计时、运动鞋墙、系谱数字中心、足部自拍贴子、视频墙和解构的巨型Air Max Zero。
品牌快闪空间。Nike  Air Max Day 快闪展示，是在 Design Shanghai 打造的一种完全沉浸式的Air Max 体验空间。 我们（Rosie Lee Creative）  设计了一个超大的钢框 Nike 运动鞋盒子，透明的墙壁上有一排排气泡展示了 Air Max 。
为了传播营销Campaign，我们推出了移动的 Air Max 穿梭货车。我们（Rosie Lee Creative）设计了两款货车，以反映Air Max运动鞋的配色。此设计旨在围绕Air Max Day进行宣传，邀请客户与Air Max Day 互动，通过iPad进行线上预购体验预购站，并获得赢得参加互动的机会。

项目现场 - 品牌店面空间

项目现场 - 品牌快闪空间

此部分图片由 Benoit Florençon 拍摄制作

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图片来自网络公开信息，出处见网络

原文链接为：https://www.behance.net/gallery/29899669/Nike-Air-Max-Day-Campaign-Shanghai-China

摄影师网站：https://www.benoitflorencon.com/scenography-photography