【店装空间】匠瑞狮中国首家Mini工坊精品店

2026年06月26日-2026年07月05日

杭州 恒隆广场南区

项目现场

拥有七十余年积淀的法国高端手工皮具品牌匠瑞狮，落地国内首座Mini工坊精品店并入驻杭州恒隆广场，精准适配国内高端腕表藏家与精品皮具定制客群需求。

项目突破传统奢侈品门店静态陈列、制作工坊与零售空间割裂的行业模式，创新打造集精品零售、现场手工工艺展示、个性化定制服务于一体的新型门店形态，让法式高端皮革工艺实现近距离可视化体验，补齐高端皮具品牌线下体验短板。门店整体以「彩虹魔方」为核心视觉符号，构建极具辨识度的年轻化空间体系，依托通透玻璃外立面适配商场展示与自然采光，结合红、橙、黄、蓝多元几何色块与温润原木基底，搭配入口环形彩色缝线艺术装置，直观呈现品牌核心的色彩定制优势。简洁现代的线条设计弱化奢侈品距离感，兼具打卡传播属性与专业工艺质感。店内采用流畅环绕式动线，功能分区清晰有序，涵盖成品陈列区、皮料选材台、现场定制工坊与休闲洽谈区。哑光玻璃展柜规整陈列表带、卡包、表盒等全系列皮具产品，原木展架展示多元线材、色卡与珍稀皮料；核心工坊配备专业裁切、烫金设备，专属操作台面与柔和漫射灯光，极致凸显鳄鱼皮、鸵鸟皮等高端皮料肌理，支持顾客自主选材、配色、刻印专属图腾，全程沉浸式观摩定制工序。

空间材质搭配兼顾质感与实用性，原木、金属、玻璃材质相互融合，营造轻奢雅致的空间氛围。该项目革新高端皮具线下经营形态，以可视化、可参与的工坊场景传递法式手工匠心，全方位展现品牌多材质、多色彩的定制核心优势，平衡零售售卖、工艺展示、专属定制三大功能，为高端皮具品牌融合小型工坊体验的新型门店打造优质行业范本。

With a heritage of more than 70 years, French high-end handmade leatherware brand JARELIAN launched its first domestic Mini Workshop boutique at Hangzhou Henglong Plaza, targeting high-end watch collectors and customized leatherware consumer groups in China.

Breaking the traditional offline luxury retail model that separates product display from production workshops, the project creates an innovative store form integrating boutique retail, on-site handmade craftsmanship and personalized customization, enabling visitors to intuitively experience authentic French leather craftsmanship up close. Adopting the “Rainbow Cube” as the core visual symbol, the store features bright geometric color blocks paired with warm log textures and a fully transparent glass facade that enhances natural lighting and street display effects. The circular colorful stitching art installation at the entrance transforms the brand’s professional color customization capability into a unique spatial memory point, while modern minimalist lines weaken the sense of luxury distance and balance social aesthetics and professional texture. The interior adopts a smooth circular layout with clearly divided functional areas, including finished product display zones, leather selection platforms, on-site customization workshops and negotiation spaces. The store displays a full range of leather products and rare leather materials, while the core workshop is equipped with professional cutting and hot stamping equipment. Soft diffused lighting highlights the delicate texture of crocodile leather, ostrich leather and other high-end materials, allowing customers to select materials, match colors and carve exclusive patterns with whole-process visible handmade procedures.

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