「羊毛新庆典」庆祝中澳羊毛贸易50周年

项目品牌: 待定

项目行业: 服装及鞋履

项目日期: 2018-10-25 17:00 2018-10-25 21:00

项目地点: 上海

项目名称: 「羊毛新庆典」庆祝中澳羊毛贸易50周年


「羊毛新庆典」庆祝中澳羊毛贸易50周年

2018年10月25日

上海


20世纪初,首批澳大利亚美丽诺羊毛出口到中国。

自此之后,这种天然纤维成了中国服装生产行业的支柱,

中国一跃成为澳大利亚羊毛最大的消费国,澳大利亚80%的羊毛均销往中国。


为庆祝中澳羊毛贸易成功开展50周年,「羊毛新庆典」于10月25日晚在上海盛大举行。

To celebrate the 50th successful year of Chinese-Australian wool trade, the "New World Wool" Ceremony was held in Shanghai on the evening of 25 October 2018.



The Woolmark Company与6位中国设计师合作的胶囊系列羊毛时装,在庆典上揭开神秘面纱。可塑性极强的羊毛纤维,经由才华横溢的设计师之手成为充满未来感的时装。在摩登的彩色灯光中,每件作品都对羊毛有着不同的诠释。

The Woolmark Company collaborated with six Chinese designers on the Capsule Collection, which was unveiled at the ceremony. The highly malleable wool fiber featured in a futuristic fashion display put on by talented designers.

Designer-Ban Xiaoxue


Designer-Ms Min


Designer-Uma Wang


Designer-Vmajor


Designer-Xu Zhi


Designer-Yang Li


本次合作系列通过数码秀场的形式发布。短片时长四分钟,由享誉全球的时尚影像导演Tim Richardson执导,并由超模雎晓雯演绎,将天然的美丽诺羊毛与迷幻的未来感碰撞融合,胶囊系列羊毛时装展现出全新美感。

The collection was released in digital form. The 4-minute short film is directed by the world-renowned fashion video Director, Tim Richardson, and performed by supermodel Ju Xiaowen.


Super Model-Ju Xiaowen

演员陈燃、演员童飞、超模吕燕、时尚企业家叶明子、模特兼主持人Linda等嘉宾来到庆典现场,在兼具时尚与舒适的羊毛时装中穿梭,感受澳大利亚羊毛在中国50周年之际的喜悦。

The ceremony was attended by actress Chen Ran, actress Tong Fei, supermodel Lv Yan, fashion entrepreneur Ye Mingzi, model and host Linda, as well a range of other guests.



中澳羊毛贸易50多年来,羊毛激发的时尚创意从未停止。APAX期待中澳羊毛贸易未来更紧密的合作。

China and Australia are innovating toward a shared future in Australian Merino wool by developing new wool textiles and manufacturing techniques on a breathtaking scale that offers unlimited potential.

APAX is thrilled to witness this historical moment and we look forward to seeing a closer cooperation between China and Australia.

-end-

图片及视频来自网络及品牌公开信息,出处见网络

原文链接为:https://mp.weixin.qq.com/s/lcoa3AzgmPyApHK4BPD1mQ

部分信息来自 APAX 微信公众号内容

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