立邦中国品牌战略进阶暨高端新品发布会

2026年06月12日-2026年06月14日

上海 油罐艺术中心

项目传播

项目现场

2026年6月12日，立邦中国年度重磅战略发布会——品牌战略进阶暨高端新品发布会正式落地上海油罐艺术中心。本次活动以「美好生活刷新为你」为核心主题，定向邀约行业媒体、家装渠道合作伙伴、资深设计师以及高端业主代表参与，是立邦品牌发展历程中一次关键性的战略升级发布会。

伴随国内人居消费持续升级，旧房翻新、高端整装、精细化家装需求全面爆发，传统涂料产品供应模式已无法适配高端人居市场的发展节奏，在此行业背景下，立邦借本次重磅发布会，正式官宣全新品牌定位、旗舰高端涂料产品线与新一代终端体验体系，完成从单一涂料产品供应商向中国家庭美好生活合伙人的全面战略转型，依托尖端涂装科技、一站式全案涂装服务、沉浸式线下体验三大核心优势，搭建涵盖产品、空间、服务、数字化的全维度高端人居解决方案，为家装涂料行业的高端化、服务化、体系化转型树立全新行业标杆。

在整体空间与造型设计上，项目依托上海油罐艺术中心独特的极简工业建筑肌理与自然通透的光影条件，将艺术空间质感与立邦品牌高级美学深度融合，整体主视觉采用沉稳珠峰灰、纯净哑光白搭配品牌经典暖金配色，摒弃繁杂装饰，塑造克制简约、兼具科技质感与人居温度的高级现场氛围。会场整体动线逻辑清晰、叙事层层递进，精准划分四大核心功能区域，分别为战略主发布大厅、珠峰系列产品沉浸式体验馆、MagicCube立邦魔方终端实景展厅以及设计师交流沙龙，空间布局由宏观品牌战略解读，逐步下沉至高端产品展示、全新终端门店实景呈现、落地服务体系解读，完整串联起品牌战略升级的全维度内容，让来宾沉浸式感知品牌升级的核心优势与市场布局。在制作落地层面，整场活动依托艺术中心原生建筑结构做轻量化定制搭建，最大化保留场馆极简工业美学特质，以柔和自然光影结合专业舞台光影系统，区分发布、体验、沙龙不同场景氛围；产品体验区与魔方终端展厅采用实景还原式搭建，高度复刻线下终端门店实景与高端家装涂装落地效果，直观呈现全新产品性能、空间美学与服务体系，同时兼顾专业商务发布会的严谨质感与沉浸式体验展的交互属性，精准匹配品牌战略发布的专业调性与高端定位。从项目深层意义与行业价值来看，本次发布会不仅是立邦品牌自身的一次重要进阶升级，更是国内涂料行业迭代升级的标志性事件。

活动直面当下人居品质升级的市场趋势，打破涂料行业重产品、轻服务、弱体验的固有模式，通过全新高端产品线、标准化终端体验体系与一站式全案服务，重新定义高端家装涂装服务标准，既强化了立邦在高端家装、旧房翻新、整装赛道的核心竞争力，也为整个涂料行业从传统材料供应向人居服务品牌转型，提供了成熟的发展范本与落地参考。

On June 12, 2026, Nippon Paint China held its annual strategic summit, namely the Brand Strategy Upgrade & Premium New Product Launch Conference, at Shanghai Tank Art Center. Centered on the brand core theme "Refresh a Better Life for You", the event invited industry media, home decoration channel partners, professional designers and high-end property owners as core audiences. Amid the continuous upgrading of domestic residential consumption and the booming market demand for old house renovation and high-end customized decoration, Nippon Paint officially released its updated brand positioning, flagship premium paint product line and new-generation terminal experience system at the conference. This marks the brand’s comprehensive strategic transformation from a single paint product supplier to a life partner dedicated to creating better living spaces for Chinese families.

By relying on cutting-edge coating technology, one-stop holistic painting services and immersive offline experience systems, Nippon Paint has built a complete high-end residential solution covering products, spatial aesthetics, standardized services and digital empowerment, setting a new benchmark for the high-end and service-oriented transformation of the domestic home decoration coating industry. Hosted at Shanghai Tank Art Center with distinctive minimalist industrial architectural textures and natural light and shadow, the event’s overall spatial styling integrates artistic space aesthetics with Nippon Paint’s premium brand temperament. The core visual palette adopts steady Everest gray, pure matte white and the brand’s classic warm gold, creating a sophisticated, low-key and high-grade atmosphere that balances technological precision and humanistic warmth. The venue is scientifically divided into four functional areas: the main strategic release hall, immersive experience hall for the Everest premium product series, MagicCube terminal real-scene exhibition hall and designer salon. The visiting route follows a progressive narrative logic, guiding guests from macroscopic brand strategy interpretation to in-depth understanding of premium products, upgraded terminal stores and landing service systems, fully presenting the brand’s comprehensive strategic upgrading layout. In terms of on-site production and execution, the entire event adopts lightweight customized construction based on the original architectural structure of the art center, fully retaining the venue’s minimalist industrial charm. Professional stage lighting systems cooperate with natural light to create differentiated atmospheres for strategic release, product experience and salon communication. The product experience area and MagicCube exhibition hall adopt real-scene restoration construction, perfectly reproducing the actual effect of offline terminal stores and high-end residential coating applications, intuitively demonstrating product performance, spatial aesthetics and standardized service systems. The overall production balances the rigorous professionalism of a strategic summit and the interactive immersion of an experiential exhibition, fitting the brand’s high-end positioning. In terms of project significance and industrial value, this summit represents not only a crucial brand upgrade for Nippon Paint, but also a milestone for the domestic coating industry.

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