迷上PRADA荣宅美馔欢庆体验

2026年05月21日-2026年07月24日

上海 prada荣宅

项目传播

项目现场

迷上Prada荣宅由Prada与导演王家卫携手共创，于上海百年历史建筑荣宅内呈献一场跨越米兰与上海的文化对话。从空间叙事与造型语言审视，项目以王家卫标志性的镜像美学与"对倒共生"（tête-bêche symbiosis）概念为策展核心，在荣宅的古典海派建筑肌理中植入当代视觉张力，通过历史空间与美食体验的反差交织，构建起精致而暧昧的文化场域。制作层面，驻店主厨Riccardo La Perna联袂米兰Prada基金会Torre餐厅主厨Lorenzo Lunghi，以双主厨限定菜单展开纯粹味觉对话，将意大利烹饪传统与本土食材语境并置于同一餐桌之上。

作为Prada自2017年修缮荣宅以来持续深耕的文化项目，此次合作不仅延续了品牌以时尚介入历史建筑保护的使命，更借王家卫独特的电影美学与跨地域主厨协作，将荣宅从静态展示空间升维为活态的文化共生体，标志着奢侈品牌在中国从商业零售向沉浸式文化叙事与高端餐饮体验融合的战略深化。

"Obsessed with Prada Rong Zhai" is a collaborative creation between Prada and acclaimed director Wong Kar-wai, presented within Shanghai's century-old Rong Zhai estate as a cultural dialogue bridging Milan and Shanghai. Examining spatial narrative and formal language, the activation anchors itself in Wong's signature mirrored aesthetics and the "tête-bêche symbiosis" concept, implanting contemporary visual tension into the classical Shanghainese architectural fabric of Rong Zhai. Through the interweaving of historical space and gastronomic experience, a sophisticated yet ambiguous cultural field emerges. Production-wise, resident chef Riccardo La Perna joins forces with Lorenzo Lunghi from Torre at Milan's Fondazione Prada, crafting an exclusive dual-chef tasting menu that initiates a pure culinary dialogue—juxtaposing Italian culinary tradition with local ingredient contexts upon a single table.

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