悦木之源「轻食栈」限时快闪店

2026年08月07日-2026年08月09日

上海 乌中市集二楼

项目预告

项目现场

悦木之源落地上海乌中市集的「轻食栈」限时快闪，是品牌为第四代全新菌菇水打造的创新场景化营销项目，打破传统美妆专柜售卖模式，以“给肌肤吃点干净的”为核心，将轻食健康理念与植萃护肤逻辑深度绑定，是品牌自然植愈护肤理念生活化落地的重要实践。

项目依托市集原生烟火氛围，空间制作极具创意，延续品牌标志性森系绿调，复刻复古菜场摊位形态，搭配原木收纳箱、新鲜果蔬、苔藓灵芝等天然植萃陈设，结合暖黄灯光与巨型菌菇水装置，融合市井烟火与自然美学。

场地科学划分菜单领取、植萃互动、产品体验、打卡出片四大功能区域，直观呼应“肌肤轻食”的减法护肤内核。活动期全程零消费门槛，通过集章互动、新品试用、打卡兑礼等趣味玩法，降低大众新品认知成本。依托乌中市集天然街区流量，高颜值生活化场景持续催生社交UGC传播，打通线上种草与线下实景体验链路，既生动传递品牌天然修护、可持续植愈的核心调性，也高效完成新品曝光与年轻用户好感度沉淀。

Origins’ limited-time "Skin Light Food Stack" pop-up is launched at Shanghai Wuzhong Market for the new 4th-generation mushroom toner. Breaking the traditional offline beauty sales model, the project innovatively connects healthy light-food philosophy with plant-based skincare, interpreting the brand’s minimal and clean skin-care concept.

Integrating the original market atmosphere with the brand’s classic forest green tone, the space adopts retro market stall structures, decorated with raw wood storage boxes, fresh fruits, vegetables and natural plant extracts. With warm market chandeliers and giant installation displays, it creates a unique scene combining urban fireworks and natural healing aesthetics. Divided into four functional zones, the venue provides zero-threshold interactive stamp collection, product trial and check-in benefits.

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