传奇不止 The Next Legend is Now

保時捷911百万纪念荣耀庆典

2017年10月18日

上海外滩源壹号

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世代传颂，历史弥新。AUDITOIRE团队与保时捷中国于今年10月18日在上海外滩源壹号携手举办“传奇不止The Next Legend is Now - 保時捷911百万纪念荣耀庆典”。保时捷911第一百万台纪念版车型及四台重量级911经典车型在国内首次亮相。

The iconic Porsche 911 sports car has reached the first million! This great achievement is the proof that even after 54 years, the Porsche 911 still has an army of fans who dream to become the owners of one copy. To celebrate Porsche milestone, on 18th October we teamed up with Porsche China to organize the “The Next Legend is Now - 1 Millionth 911 Jubilee Celebration Night” at Shanghai Waitanyuan No.1.

据了解，911自1963年诞生至今已进行了7代更迭，这款第一百万台纪念版车型再次采用了经典的爱尔兰绿色涂装，以此向第一代车型致敬。

Virtually no other car in the world can look back on such a long tradition and on continuity over as many years.

为了与全球各地爱好者共同回顾这一经典时刻，第一百万台纪念版 911已经踏上了一场全球巡展之旅：它于诞生地祖文豪森启程，造访法国勒芒、苏格兰高地、美国原石滩老爷车展等地，最终来到了中国，最终将进驻保时捷博物馆，与其它保时捷经典车型一起，成为时代的见证。

The jubilee millionth model will not be sold. Before it moves on to enrich the collection at the Porsche Museum, it has embarked on a world tour, including its unmissable stop in China this month.

逾50年衍化 初心不变

为了铭记这一历史性的夜晚，我们以奢华新颖的方式策划了这场穿越保时捷 911 的历史之旅。

In one exclusive night, in order to make this event memorable, we have created a journey through the history of Porsche 911 in a luxurious yet innovative way.

时光之旅 / 911 MUSEUM

从 60 年代到今天，7 碑林显示 7 代保时捷 911。

From the 60’s to today, 7 steles displaying 7 generations of Porsche 911.

世界之旅 / 911 GALLERY

为了向第一百万台 911致敬，我们创建了照片画廊空间，展示了911 在54年间随时间更迭的一系列照片。

As a tribute to the one millionth 911 Jubilee, we created a photo gallery space showcasing a series of photographs of the 911 over time.

探索之旅 / 911 LIBRARY

一个专门记录911 的书房。每个书架都以911的激情为主题： 设计、 运动、 历史、 机车。

A library dedicated to the 911. Each bookcase is themed around the 911 passion: design, sports, history, engine.

模型车展示区 / CAR MODELS COLLECTION

欢迎来到911的奇妙世界！ 保时捷爱好者所收集的7 代911 模型车都汇集在此。

Welcome to the fantastic world of 911! A dedicated area to 7 generations of 911 models, collected by the Porsche enthusiasts.

经典车款拍照区 / CAR CLASSICS

5 款传奇轿车展示/ Display of 5 legendary cars:

911 Carrera S, 911 Carrera Cabriolet (993), 911 2.0 Targa, 911 Carrera Speedster, 911 Carrera 2 CUP (964).

庆祝活动 / CELEBRATION PARTY

▲ 保时捷销售副总裁萧达向各位嘉宾介绍 911 对于保时捷品牌的重要贡献以及抢眼市场表现。/ David Xiao, Vice President Sales at Porsche (China) Motors Ltd

▲ 保时捷厂队车手、两届勒芒 24 小时冠军班博（Earl Bamber）驾驶着经典的爱尔兰绿色涂装的第一百万台911 进场，分享他与保时捷 911 的不解情缘。/ The legend driver Earl Bamber made his appearance riding the 911 Jubilee car.

▲ 911 明星车主、保时捷品牌挚友冯绍峰亲临现场，并成为保时捷中国车主俱乐部会员。/ The veteran Chinese actor, William Feng (Feng Shaofeng), a big supporter of Porsche 911, also made his appearance on stage.

▲ 保时捷中国公关传媒总监唐凤靓；经典车收藏家侯晓明（左）与资深汽车媒体人许群（右）。/Panel Discussion by Ms. Tang Fengliang, Porsche China Director of PR and Press, Mr. Hou Xiaoming, Classic Cars Collector (left) and Mr. Xu Jun, Senior Automotive Media (right).

▲ AR互动拍照区。/ AR PHOTO OPPORTUNITY

外观方面，新车采用了经典的爱尔兰绿色涂装，而这种颜色的车漆从第一代911便开始使用了，这也表示了对911车型传奇一生的致敬。此外，新车还采用了银色的外后视镜、金色的尾标以及专属的第100万辆纪念铭牌，以此彰显其独特的身份。

Jubilee, a million-copy, Porsche 911 is an Irish, green, Carrera S, specially prepared to make it look more like the original version. Car seats, wooden details in the steering wheel rim, manual transmission are some of the details of this unique model. The Millionaire Porsche 911 has some special details. There are golden badges on which is written 911 No1000000.

该活动圆满结束, 这辆由内而外融入了保时捷品牌精髓设计典范的经典跑车让150多位受邀媒体大饱眼福。

The event was very successful, attracting more than 150 guests who had the opportunity to celebrate a style icon that is unmistakable as both the face and heart of the Porsche brand: the 911.

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图片及视频来自 Auditoire 微信公众号及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/Yzk7Tm9RtCZ50_aj9h9K-w

https://mp.weixin.qq.com/s/5FEGXASxk2tHr0LYnwensw