保时捷中国北区燃擎试驾体验

项目品牌: PORSCHE 保时捷

项目行业: 汽车及制造

项目日期: 2020-08-26 09:00 2020-08-30 17:00

项目地点: 天津 V1国际赛车场

项目名称: 保时捷中国北区燃擎试驾体验



由SMS GROUP策划的2020保时捷中国北区“擎迷仲夏,竞速时捷”体验活动于8月26日至8月30日在拥有华北区最长专业级赛道的天津V1汽车世界成功举办,共300余位媒体和保时捷爱好者们亲历尽享保时捷极致跑车与独特文化所塑造的非凡魅力。 

The Porsche China Region North driving experience ‘Summer Getaway with Porsche’, arranged by SMS GROUP, took place at the Tianjin V1 Auto World, the longest professional track in northern China, from August 26th to August 30th with more than 300 guests. Representatives of the media and fans of the brand were able to fully experience and enjoy the extraordinary spirit and performance of Porsche’s sportscars.



本次活动为所有来宾提供难得的亲身体验机会,在专业赛道上驾乘保时捷首款纯电动跑车Taycan Turbo S与第八代911,燃起大家的热血沸腾和炙热激情。 

The event provided the first opportunity for most guests to get their hands on and try out Porsche’s first purely electric sportscar, the Taycan Turbo S, and the 8th generation 911. Driving these novel stand-out cars ignited everyone’s passion and let participants experience the ‘Fascination Sportscar’ Porsche creates.




在专业赛道上飞驰,湿地操控和绕锥体验,挑战极限,享受保时捷独有驾驶乐趣的同时,还有专业赛车保时捷911 GT2 RS的幸运试乘体验,另有Daniel Arsham特别版911,可以尽情感受保时捷的品牌文化。 

Guests were able to test the cars on the track, in wet mode and slalom as well as on the open road. Some lucky guests were even able to go for white-knuckle hotlaps in the Porsche 911 GT2 RS racing cars with professional drivers. Inspired guests could then try their skills on wheel and pedals themselves in a racing simulator. An art space, exhibiting the Daniel Arsham special edition 911 and brand areas allowed the guests to further explore the exciting world of Porsche.



结束精彩的竞速时捷行程,不仅能够体验到保时捷的驾驶特性,更能感受到独特的乐趣。最后,还有保时捷为媒体和来宾们准备的主题晚宴,分享和交流本次有趣的试驾体验。 

To not only have guests experience the driving characteristics of Porsche, but also the lifestyle surrounding it, the event was rounded off with a themed dinner. Here the invited media and guests were able to share their excitement of the day with one-another and feel the unique community the brand builds.



SMS GROUP 很荣幸能够负责策划和执行本次试驾体验活动,也希望能够帮助保时捷独特的跑车文化被更多人群所认同与理解,并亲历如此无与伦比的驾驶乐趣。
 
SMS GROUP was responsible for planning and executing this test drive event alongside Porsche, supporting the brand in having its unique sports car culture recognized and understood and the excitement and fascination shared by a wider community via profound and exhilarating first-hand driving experiences.




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全文来自SMSGROUP微信公众号

原文链接为:https://mp.weixin.qq.com/s/vG0x_786bOSz7ewai_PEWw

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