保时捷Taycan线上直播

项目品牌: PORSCHE 保时捷

项目行业: 汽车及制造

项目日期: 2020-04-23 00:00 2020-04-23 23:00

项目地点: 线上

项目名称: 保时捷Taycan线上直播

保时捷Taycan线上直播

2020年04月23日

线上

项目传播

项目总结

2020年4月23日,我们为保时捷Taycan制作的第一次线上娱乐互动首秀圆满结束。现场嘉宾 KOL 和赛车手,以脱口秀和真人秀形式,为国内观众近距离展示车内饰细节节目总时长50分钟。
全新Taycan的三大特点,充电,驾驶表现以及私人化定制,通过一段情节同时展现给观众。我们将资深乐高玩家Robin Dai, 专业赛车手李超,以及知名网络主播李佳琦和保时捷专家一起为我们呈现汽车人生对故事。保时捷首秀以娱乐和互动为出发点,在保证观众互动性的同时,为观众直播展示超新星保时捷Taycan

On April 23rd, we went live with Taycan Show – Porsche’s first fun and interactive entertainment show that welcomes you into the world of the Taycan. The show was a 50-minute online experience: part talk show, part reality show, that’s packed with influencers, racing drivers, and a closer look inside the car than ever before in China.
Stories of charging, performance and individualization - three core features of the new Taycan - were weaved into one narrative. We brought in guest appearances from LEGO master Robin Dai, professional racing driver Li Chao, and renowned Chinese influencer Li Jiaqi, alongside Porsche experts, to bring the features of the car to life. Designed to be fun and interactive, Taycan Show kept viewers engaged throughout the live show, always with Taycan as the star of the broadcast.

在Taycan快速充电的同时,资深乐高玩家Robin尝试在现场用乐高重建上海保时捷体验中心,以展现 Taycan快速充电的性能。
To showcase the speed of the fast-charging process of the Taycan, LEGO master Robin Dai attempted to recreate Shanghai’s Porsche’s Experience Centre using LEGO bricks as the Taycan rapidly charged alongside him.

为了展示Taycan的驾驶速度,我们请李超以他的速度驾驶Taycan在保时捷体验中心赛道上,与猎豹赛跑并。提供现场投票。问题是谁更快呢?是Taycan还是世界上最快的哺乳动物,猎豹呢?当然,观众都会相当惊讶。
Flipping to a showcase of the Taycan’s performance, Li Chao took the Taycan through its paces on the Porsche Experience Center track where we injected some fun and excitement into the show through a live poll. The question? Who’s faster – the Taycan or the world’s fastest land mammal, a cheetah? And of course, the audience was in for a big surprise…

在抖音上有4千多万粉丝的,知名网络主播李佳琦,作为惊喜嘉宾到场体验Taycan多种私人化定制方案。Taycan脱口秀主持人庞博与保时捷专家一起为保时捷 忠实用户,探索如何利用不同皮质和颜色打造独一无二的专属Taycan。
Renowned Influencer Li Jiaqi, who has over 20 million followers on Weibo, made a surprise guest appearance to experience the huge array of different individualization options available for Taycan. Together with Porsche product experts and Taycan show host Pang Bo, Li Jiaqi explored the different leather materials and colors that Porsche enthusiasts can choose from to make each Taycan uniquely theirs.

我们将保时捷上海体验中心改造成为一个现场直播间,包括三个特殊设定的场景和赛道。每一块空间的设计都体现了Taycan的主要产品特点。
We took over the Porsche Experience Centre in Shanghai and transformed it into a live broadcasting studio, with three distinct sets and the race track. Each space was designed to complement and bring out the personality and key features of Taycan.

Big congratulations to the Porsche and Jack team for the huge success! Some behind the scenes photos:

项目视频


发布会视频:https://www.bilibili.com/video/BV1ua4y1i73D/

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图片及视频来自网络及品牌公开信息,出处见网络

原文链接为: https://mp.weixin.qq.com/s/z5om0qSa0jBKNIkcAJe1Vg

部分信息来自  jackmorton 微信公众号内容

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