保时捷全新911台湾上市庆典

2019年04月19日

台湾  丽宝国际赛车场

项目信息

4月19日，由SMS GROUP策划执行的台湾保时捷全新第八代911上市盛典，在台中丽宝国际赛车场隆重举办。为期13天的“保时捷驾训体验营”也继之于4月20日拉开帷幕。

On April 19th, SMS GROUP collaborated with Porsche for its new eighth generation 911 launch into the Taiwan market. The dynamic event took place at the Lihpao Racing Park in Taichung City, also kicking off the 13-day Porsche World Roadshow 2019, a customer driving experience starting from Apr 20th.

发布会

THE LAUNCH

为了彰显911的跑车基因，发布仪式在赛道上举行，营造出动感十足的活力氛围。发布会分为下午场的媒体发布会与夜场的VIP发布会两部分。保时捷一至七代911经典车款，包括911的前身保时捷356，在现场乐队演奏经典摇滚的音乐声中一一登场，压轴由第八代911现身以示向经典致敬。

Honoring the racing gene of the 911, the launch ceremony was built up to happen right on the racetrack itself providing a highly dynamic set for the launch. The ceremony consists of two parts, a press conference in the afternoon and a VIP launch in the evening. A tribute to and celebration of the soul of Porsche and its line of flagship sportscars, classic 911 models of all previous generations were displayed on site.

一段演示视频向车迷回顾自1963年第一代911问世后，历代车款历经半世纪多的演进历程，让受邀的媒体和车迷们一饱眼福，并熟悉911这一标志性车系始终在不断发展改进，又保持一脉相承。

Alongside a live band playing melodic light rock, we showcased the evolution across the generations since the birth of the first 911 in 1963, lasting more than half a century. The inclusion of eight heritage models (including the 911 predecessor 356) letting the invited media and fans see and understand the consistent development of the iconic 911 sports car.

台湾保时捷总裁傅梦哲先生表示:“我非常荣幸今天能够在此向大家展示全新保时捷911车系，对于保时捷来说这是一个让我们完美诠释品牌精神的绝佳机会——展现对速度的渴望!”

Mr. Mathias Busse, the CEO of Porsche Taiwan, said, "It’s a great opportunity to demonstrate the Porsche spirit - the desire of speed; on the other hand, to present our latest Porsche icon - the new Porsche 911."

新车款介绍之后，四部全新保时捷911车款在炫酷灯光秀中隆重登台，揭晓其进入台湾市场的荣耀时刻。

After the introduction of the new model, four all new Porsche 911s travelled at speed over the track towards the audience in an exciting light show and the model made its debut in the Taiwan market.

保时捷驾训体验营

PORSCHE WORLD ROADSHOW

继第八代911的正式发布之后的第二天即20日，为期13天的“保时捷驾训体验营”在台中丽宝国际赛车场也拉开序幕。

Following the eighth generation 911 launch ceremony, the 13-day Porsche World Roadshow 2019, a customer driving experience for the entire model range, kicked off at Lihpao Racing Park in Taichung City on Apr 20th.

此次保时捷驾训体验营活动精锐尽出，除了提供双门跑车、四门车款进行赛道体验外，并设有操控、绕锥、煞停、越野等关卡供嘉宾们体验，以展现保时捷超强性能。

In addition to a track racing experience for two-door sports cars and four-door models, the event also provided sections for Handling, Slalom, Braking and even an Off-Road course for SUVs for participants to try their hands on the powerful machines for an apt demonstration of Porsche prowess.

最后也是最热血精彩的压轴环节，由来自德国总部的专业教练驾驶载着车迷们进行赛道甩尾体验，展现保时捷经典911车款的多元强悍实力。

As a highlight, the coaches from the Porsche headquarters in Germany drove demo laps with the participants, allowing them to feel the fantastic all-round and the powerful strength of the Porsche 911 model when driven at the limit by professionals.

SMS GROUP很荣幸为保时捷组织运营此次第八代911跑车车系的发布会以及为期13天的“保时捷驾训体验营”，让媒体嘉宾们和车迷们在撼动人心的驾车体验中，感受911家族的纯正赛车血统，领悟保时捷超跑概念，尽享保时捷无与伦比造车工艺的灵魂所在。

SMS GROUP proudly partnered with Porsche to organize its eighth generation 911 launch ceremony and the 13-day Porsche World Roadshow 2019, letting media guests and invited fans grasp the soul of the 911 and apprehend the essence of Porsche’s sportscar DNA and its unmatched driving experience.

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图文来自网络及品牌公开信息，出处见网络

部分信息来自：https://mp.weixin.qq.com/s/_4YljwODu9TjnQH522Jllw