保时捷与“影像上海”联合呈现

2019年09月19日-20219年09月22日

上海 上海国际展览中心

项目现场

保时捷连续三年作为亚洲领先的影像展之一——“影像上海”的联合呈现伙伴，参加于9月19日至9月22日在上海国际展览中心举办的第六届2019影像上海艺术节。

For the third consecutive year, Porsche partnered with Photofairs, one of Asia’s leading photography exhibition, for the sixth Photofairs exhibition held at the Shanghai Exhibition Centre from September 19th -22nd.

今年，我们协同保时捷创造并设计了“致敬经典·致电未来”主题展。这场为期4天的摄影之旅分别探索了“传奇人物”、“不朽设计”、“挚爱激情”以及“未来愿景” 这4大模块。每一个模块立体诠释了保时捷历久弥新的品牌魅力。

This year, we helped Porsche create and design its thematic exhibition “Dream·Vision”, a four-day photographic journey exploring the four key statements that make up the brand: Icon, Design, Passion and Vision. The experience was made up of four zones, each to highlight the statements and to showcase the history of the brand.

此次主题展，精心汇集多位世界著名艺术家，包括Christian Blanck, Irene Kung, Chris Labrooy 以及 Anton Corbijn。参观者可以通过保时捷暗室和保时捷0排放工厂去了解创造保时捷品牌最新款车型——保时捷Taycan时，保时捷零排放计划所起到的作用。

Dream·Vision featured a number of talented and renowned artists, including Christian Blanck, Irene Kung, Chris Labrooy and Anton Corbijn. Visitors had the opportunity to experience the Porsche Dark Room and the Porsche "0 Impact Factory" to learn more about Porsche’s zero emission goal in creating the brand’s newest member – Porsche Taycan.

保时捷暗室模拟了一个用来洗照片的暗房效果。客人可以通过射频识别技术（RFID）放入一个空的平盘来启动激活投影。随后，就可以拿到一张保时捷的照片。

The Porsche Dark Room simulates a dark room process of picture developing where guests placed an empty developing tray to activate a projection through RFID to bring Porsche images to life.

保时捷0排放工厂可以让参观者通过AR技术和照片拼贴互动两种方式，见证James Dawes受启发于城市未来发展后，得出的未来Taycan。

The 0 Impact Factory allowed guests to view James Dawe’s Futuristic Taycan-inspired urban landscapes digitally and physically through AR technology and interactive photo collages.

作为此次影展的特别环节，保时捷首次在影展上举办了“从视界到世界”——2019永续未来生活图景论坛。论坛邀请了可持续发展领域的专家，他们从他们的角度讨论了可持续发展生活的未来。

As a special part of the Fair, Porsche presented “ A Vision of Infinity” – 2019 future life of sustainability forum on the fair for the very first time. The forum featured speakers who are experts in sustainable development and discussed the future of life of sustainability from their perspectives.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为： https://mp.weixin.qq.com/s/fjg4kSAmboAT2IpR-Paj1w

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