恒隆广场25周年艺术展

2026年06月5日-2026年06月30日

上海 恒隆广场

项目现场

上海恒隆广场2026年迎来开业25周年暨恒隆集团成立66周年的双重里程碑，项目以春夏两季艺术展替代传统周年促销，完成从奢侈品消费载体向城市公共艺术空间的深度转型。

春季「廿五同行・共奏新程」黑胶音乐艺术展以声音档案串联恒隆扎根南京西路的四分之一世纪城市记忆；夏季「Happy Birthday 2U2 也祝你生日快乐」公益参与式艺术展则于6月5日启幕，选址商场中央高空挑空中庭，依托穹顶纵向空间优势，以柔粉渐变弧形环形围合造型构建主体场域，呼应祝福循环流转的创作理念。制作层面，弧形展墙规整排布366格对应全年日期的哑光板材生日信箱，多组传统葫芦造型立式展架悬挂手绘贺卡，高空垂挂大面积定制印花吊幔，大型装置以钢架做内部支撑、环保软包做外饰面，手绘展品与信箱配件经精细化分色印刷，完整还原原作手绘质感，兼顾空间美学与落地安全。内容运营上，展览前期面向沪港各界征集孩童与女性代表手绘贺卡，现场开放空白卡片DIY创作区，到访顾客可抽取对应生日信箱贺卡、手写新祝福投入信箱，每完成一次创作恒隆即定向捐助美育公益善款。

这一设计将静态观赏与沉浸式互动融为一体，联动静安区妇联、UCCA Kids及沪港校园等机构，把商业流量精准转化为公益价值，实现商场、受众、公益三方共赢，成为高端商业依托艺术完成品牌纪念、城市人文落地与公益赋能的标杆企划。

In 2026, Shanghai Plaza 66 marks the dual milestone of its 25th anniversary and Hang Lung Group's 66th anniversary, replacing conventional promotional campaigns with spring and summer art exhibitions to complete a deep transformation from luxury consumption venue to urban public art space.

The spring exhibition "Twenty-Five Years Together · A New Journey in Harmony" used vinyl sound archives to thread together a quarter-century of urban memory rooted on Nanjing West Road; the summer exhibition "Happy Birthday 2U2," launched on June 5, occupies the mall's central atrium with soaring vertical space beneath the dome, constructing its main field through a soft pink gradient curved enclosure that echoes the creative concept of circulating blessings. Production-wise, the curved exhibition wall features 366 matte-finish birthday mailboxes corresponding to each day of the year, while multiple traditional gourd-shaped freestanding displays hold hand-painted greeting cards, and large-scale custom-printed fabric banners hang from above. The monumental installations employ steel frameworks for internal support and eco-friendly soft cladding for exterior finishes, with hand-painted exhibits and mailbox components undergoing refined color-separation printing to faithfully reproduce the original hand-drawn textures, balancing spatial aesthetics with installation safety. In terms of content operations, the exhibition pre-collected hand-painted cards from children and women representatives across Shanghai and Hong Kong, while on-site DIY zones offered blank cards for visitor creation. Guests could draw cards from their corresponding birthday mailboxes and write new blessings to deposit in return, with each completed creation triggering a directed donation from Hang Lung to youth arts education charities.

-end-

图片及内容来自网络及品牌公开信息，出处见网络

文字来自 AI 编辑完成，AI信息自我辨识