保时捷Taycan 全球首秀福州

2019年09月04日

福建省平潭岛

项目预热

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项目现场

保时捷首款全电动跑车——Taycan的发布方式是史无前例的！选址于福建省平潭岛外围，一个位于海边的风田，耗时1周，终于将Taycan带到了全世界的面前。
What a way to launch the first all-electric car from Porsche - the Taycan! At the edge of Pingtan Island in Fujian Province, a beach-side wind farm was transformed for the week to introduce the Taycan to the world.

全新保时捷Taycan 全球首秀跨越三洲大陆，在加拿大，中国和德国同步开始。发布会的场地选择代表了三种不同形式的可持续能源相关场地，包括水力（尼亚加拉瀑布），太阳能（柏林）和风能（福州）。
The World Premiere was held simultaneously across three continents - Canada, China and Germany, with each location representing three forms of sustainable energy: water (Niagara Falls), solar (Berlin) and wind (Fujian).

继邀请350位媒体参加的全球首秀之后，我们也邀请了700位贵宾加入到Taycan的首次体验。来宾们可以与保时捷AR台互动或者通过3D全息影像装置了解保时捷电动汽车的历史。AR台搭建了一个需要通过来宾吹动风速仪来启动的虚拟保时捷之城。随后，可以看到保时捷Taycan行驶过一个个坐落于虚拟之城中的中国地标。3D全息影像互动是通过3D全息风扇（扇形叶片上密集排列着LED）旋转呈像，叙述“Taycan之路”的故事。通过变换手势，来宾们可以与之互动，选择想要了解的车型，探索每款车型的技术细节。

Following the World Premiere for 350 media, we brought over 700 guests to experience the Taycan for the first time. On arrival, guests interacted with a Porsche AR Table and learnt the history of Porsche’s electric cars through a 3D hologram installation. The AR table was a virtual Porsche city that was animated by blowing into the wind meter. Guests watched on as the virtual city came to life with Taycans driving in and around key landmarks in China. The 3D holographic projections, generated by spinning fan-like blades with LEDs, told “The Road to Taycan” story. Through kinetic hand gestures, guests could interact with the 3D projections, selecting the car of their choice and exploring the technical details of each model.

夜晚由一场壮观又充满戏剧性的荧光舞蹈拉开序幕。其灵感来源于发布会主题：可持续性发展。而随之而来的便是当晚真正的高潮：Taycan的亮相。

The evening itself opened with a spectacular theatrical UV dance performance, inspired by the sustainable concept of the launch followed by the real highlight of the evening: the unveiling of the Taycan.

保时捷Taycan是新与旧的结合，是传统与未来的碰撞。为了将这个想法完美呈现，我们与作曲家Thomas Roussel 合作，为揭幕时刻创作了一个融合弦乐与电音元素的交响乐表演。随着音乐达到高潮，保时捷Taycan徐徐亮相，LED屏幕墙面向迷人的风车美景，配合着变幻的灯光与音乐。

The Taycan is the perfect marriage of old and new, traditions and the future. To bring this idea to life, we partnered with music composer Thomas Roussel to create an immersive grand orchestral performance among the guests merging orchestral andelectronic music for the launch moment. As the music hit climax, the Porsche Taycan was revealed and the LED screen wall opened looking out to stunning landscape of wind mills pulsing in light in unison with the music.

这一瞬间在保时捷品牌的历史长河中最终将被定格成永恒的一瞬。
A lasting moment that is fitting for a huge moment in the history of the Porsche brand.

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为： https://mp.weixin.qq.com/s/6LzF2ZYUtzC3YM9on9NAJA

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