新生@ AW 21/22 深圳时装周
作者: leather
代理商:
Auditoire 奥德旺
新生@ AW 21/22 深圳时装周｜REBORN @ AW 21-22 Shenzhen Fashion Week
04/12-04/19
时尚之都亦是创新之城， AW 21/22 深圳时装周以“新生”为主题拉开了新一季的帷幕。AW 21/22 深圳时装周回归到欢乐海岸椰林沙滩，为期八天的超八十场时装大秀，助推数以百计的本土品牌和原创设计师发声。
City of fashion but also of innovation, Shenzhen embraced a brand new edition of Fashion Week themed "Reborn", with its calendar featuring more than 80 shows from hundreds of domestic designer brands seeking global exposure.
AW 21/ 22 深圳时装周官方日程
FORGE AHEAD 永不止步
04月12日
ANNAKIKI
YINGER PRIZE
04月13日
正宫 FOR QUEEN
圆.彝
XII BASKET 十二篮
Oriental Ocean I 海绚东方
in jocosist I 李静
YINER 音儿
AM 路卡西
InSpade 赢智尚
BBLLUUEE 粉蓝时尚
Koradior elsewhere 珂思
GRACE CHEN高级时装
KALTENDIN 卡尔丹顿
4月14日
NEWFOUND 纽方
TT CITY X Jiayan 嘉言
Parallel Universe 平行时空
SANI
SEVEN ye STUDIO
KAVON/ LA KAVON
孑然不桐 DIFFERENT & DRESS UP
CARMEN 卡蔓
M. HITI & MUMO
S.er 谢海平
深圳大学2021 优秀作品发布 X 维欧
EITIE 爱特爱 VS VIMAGE 纬漫纪
4月15日
TT City X MORAN 茉冉
TT City X OXI CHEN
走心. 莨绸
TT City X QROUBLE 俏帛
TT City X SHETELLS
ZOLLE 因为
聚道 X 妖客
MOTONARIONO
DAMOWANG
TT City X KIMUSSO
ZHENGWEI
ELLASSAY 歌力思 （Digital）
4月16日
OWNLIFE 往来
维欧
思本堂革丝
THEO VII - MOMETTE
101 X RXP
SUNGUITIAN
101 X SYU SYU HAN
Vmajor
MUSE MARRY
羲XSTUDIO
THE GOD PARTICLE X MASONPRINCE
LOORA PWD 罗拉密码
4月17日
SIYI Angel
LUSON
Bandladies
KAKALOLITA
101X LU JOE
I吉祥斋I
roundtable
棱边LENGBIAN
ISA
Dorm Kids Couture
HANA&SHIDA花下
JOOOYS 珇熠诗
4月18日
MUTTURE
Lalumière 鹿.谧
GEIJOENG 幾樣
Funny Dream
PureShare 蓬纱馆
POVA 蒲物馆
SME 尚美精英X胡蝶结子
ANY/ ALL必然
101 X DA QING LIU
犀流
Black & color
ROARINGWILD
4月19日
棟樑RUNWAY x DANSHAN
UNIX_T
棟樑RUNWAY xJUNWEI LIN
WRONG
Bouthentique
棟樑RUNWAY x CONCISE WHITE
聚道 x LANG COUTURE
HARMONY SHOW by 棟樑
MAISON X.U 云端高订
Tony&tony's
时尚+科技 
在这里，时装周天然继承了创新发展基因。AW 21/22 深圳时装周融合5G，大数据人工智能等新技术， 以线上线下联动的形式打造科技+时尚为一体的时尚盛会。风格独特的独立品牌ANNAKIKI更是带来了全球首个零碳秀。利用虚拟建模和AI渲染等数字仿真技术让服装从设计审款改版和样衣的全过程实现数字化虚拟化，为时尚行业绿色可持续发展探索新路。
In Shenzhen, Fashion Week inherited innovative genes of the City. With 5G, Big Data together with AI being leveraged during various shows, online and offline interactive intallations come together to complete an immersive experience. The independent brand ANNAKIKI even brought on stage the first-ever zerowaste fashion show by virtually showcasing each designer piece via 3D modelling and AI scan, paving new ways for sustainable fashion.
中国风+复古
本季深圳时装周有两大潮流亮点。
一是中国元素，溯源传统 : 从诗词歌赋到水墨国风，从宫廷刺绣到花丝镶嵌,从敦煌戈壁到彝族银器……这些古老的文化遗产都成了设计师的新灵感，在T台上焕发新生。
多场秀通过联名、跨界、IP融合等方式对中国传统文化的挖掘和对新消费趋势的把握，将经典与现代相融合，在现代潮流和传统文化的碰撞中。
There are several highlights about AW 21/22 SZFW.
One is Chinese elements steming from traditional culture and customs. From poems to ink painting, from royal embroidery to filigree inlay metal art, from dunes in the western desert of China to ethinic minority jewelery in Yunnan... designers took inspiration from every aspect and period of China, and made the history "reborn" on the runway. Cobranding, cross-border collaboration, IP incarnation... Young chinese designers are trying out new ways of interpreting chinese tradtional culture via fashion, while capturing new consumer trends, bridging the gap bewteen class and modernism, pop culture and traditional inspirations.
第二个关键词是复古时尚。垫肩，波点，喇叭裤，猫眼，蓬松卷发，曾经一同潮流的元素再次回到秀场 将属于90年代的活泼与自信带到了2021年。
Another key word is vintage. Shoulder pads, polka dots，flared jeans, cat eye, fluffy curly hair... 90s' darlings made a glamourous comeback at AW 21/22 SZFW.
AUDITOIRE X FABLETANG
操刀设计主场
AUDITOIRE与旗下FABLETANG荣幸参与本次时装周的主场设计。主会场总面积达8000平方米，设置3大秀场，包括一个国际标准1000人秀场、两个400人小秀场。
AUDITOIRE is a proud to have contributed to the creative direction and realisation of the AW 21/22 SZFW venue, together with its creative agency FABLETANG. The event venue contains a main stadium hosting up to 1000 people and two other stadiums with capacity of hosting up to 400 people each.
品牌实验室
Showroom 是时尚生态里链接设计师，品牌，买手的重要一环。AW 21/22 深圳时装周也设定了showroom并将其升级为SZFW LAB品牌实验室, 帮助成熟的商业品牌扩大影响力， 同时扶植更多新锐设计师通过深圳时装周逐渐品牌化。
Showroom plays an important role in the fashion ecosystem by connecting designers, buyers and brands. At AW 21/22 SZFW, showroom is upgraded to "brand lab", aiming to help established brands expand their circle of influence, while elevating young designers.
服装作为一个显性的创意载体，也是一个记录时代当下的媒介。在深圳这个日新月异的科技之城，时尚也以更为结合科技趋势，商业落地，以及可持续发展理念的形态高速发展。以“永不止步”的姿态， 更好地在未来的世界舞台为中国时尚，中国设计发声。
Apparel is a medium for creativity therefore also reflects the contemporary society of China which is ever involving. In the innovative hub of China -Shenzhen, fashion is taking a new leap forward with technological advances, concrete business support and sustainable concept. SZFW will " forge ahead" in the future to better represent and empower chinese designers on the international stage.
AUDITOIRE TEAM
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全文来自AUDITOIRE微信公众号
原文链接为：https://mp.weixin.qq.com/s/8srxBcPsVQAZDxhqflwPRg
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